Note: The job is a remote job and is open to candidates in USA. Rate is a retail mortgage lender providing technology-driven home financing experiences. The Director – Content & Lifecycle Marketing will lead the team responsible for CRM, email, internal communications, marketing automation, and automated customer journeys, while overseeing campaign execution, performance optimization, data quality, and cross-functional collaboration.
Responsibilities
- Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing
- Own CRM marketing execution, ensuring marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained across multiple CRM and marketing platforms
- Oversee email design and production, ensuring communications are engaging, on-brand, accurate, responsive, and optimized for performance
- Own the campaign intake and prioritization process for marketing requests across the organization, creating clarity around requirements, timelines, ownership, capacity, and expectations
- Measure what matters. Oversee campaign reporting and performance, identify opportunities and translate insights into action through testing, optimization, and continuous improvement
- Partner cross-functionally with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions
- Champion data quality and thoughtful data management, ensuring campaigns use the right audiences, segmentation, logic, and information
- Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance
- Stay curious. Keep an eye on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical ways to make the team and our marketing better
- Be awesome to work with. Bring a collaborative mindset, a solutions-oriented approach, and the ability to make complex work feel manageable
Skills
- 5+ years of experience leading and developing high-performing teams
- Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred
- Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required
Benefits
- For eligible employees, eligibility to participate in a company-sponsored 401(k)
- For eligible employees, vacation benefits
- For eligible employees, eligibility for medical, dental, vision, and prescription drug benefits
- For eligible employees, flexible benefits, including healthcare and/or dependent day care flexible spending accounts
- For eligible employees, life insurance and death benefits
- For eligible employees, critical care insurance
- For eligible employees, personal accidental insurance
- For eligible employees, commuter benefits
- For eligible employees, pet insurance
- For eligible employees, certain time off and leave of absence benefits
- For eligible employees, well-being benefits, including an employee assistance program
- For eligible employees, supplemental benefits, including legal planning assistance
- For eligible employees, identity theft protection
- For eligible employees, wellness resources
Company Overview
Company H1B Sponsorship