Note: The job is a remote job and is open to candidates in USA. Spear Education is seeking a Director of Content & Brand to lead its content, brand, organic growth, and creative strategy. The role combines strategic leadership with hands-on writing, editing, creative direction, SEO and GEO, AI-enabled content operations, and development of a high-performing content and creative team.
Responsibilities
- Own and evolve Spear's content strategy across the customer journey, from awareness and organic discovery through product adoption and sales
- Set editorial priorities and translate business objectives, audience needs and market opportunities into a cohesive content roadmap
- Write and edit high-impact content across formats including website copy, thought leadership, campaigns, landing pages, email, scripts and sales enablement
- Partner with subject matter experts to uncover the ideas, insights and stories our audiences care about and turn them into compelling content
- Build a connected content ecosystem across topics, formats, audiences and channels rather than creating isolated assets
- Develop a systematic approach to refreshing, repurposing, expanding and redistributing existing content
- Find opportunities to turn one strong idea into many high-value assets and experiences
- Develop content strategies that support both product-led growth and traditional sales motions
- Use performance data, audience behavior and business priorities to continually improve our content strategy
- Lead how the Spear brand comes to life across content, campaigns and creative
- Protect and strengthen a clear, differentiated and consistent brand voice
- Lead and develop creative talent across editorial, design and multimedia, setting priorities and providing strong strategic and creative direction
- Build briefs that clearly connect audience, business objective, message, channel and creative execution
- Maintain a high quality bar across copy, design, video and campaign creative
- Partner across marketing, product, sales and other teams to translate business needs into strong creative work
- Create an environment where great ideas can come from anywhere while ensuring the work ladders back to a cohesive brand and content strategy
- Know when to provide direction, when to coach and when to jump in and create alongside the team
- Lead the content strategy behind Spear's organic visibility across traditional search and emerging AI-driven discovery
- Bring a strong understanding of SEO fundamentals including search intent, topic authority, content architecture, internal linking and optimization
- Build and continually evolve our approach to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- Understand how platforms including Google, ChatGPT, Claude, Perplexity and other AI experiences discover, interpret, surface and cite content
- Identify content gaps and opportunities using search behavior, customer questions, competitive signals and existing content performance
- Develop strategies for updating, consolidating, expanding and connecting existing content to strengthen our overall authority
- Measure content by its contribution to visibility, engagement, product adoption, pipeline and revenue, not simply publishing volume
- Be an advanced, hands-on user of Claude and other leading generative AI tools
- Build AI-assisted workflows that increase the leverage and capabilities of the content and creative team
- Use AI to accelerate research, analyze existing content, identify opportunities, develop briefs, create and refine content, repurpose assets and optimize performance
- Build systems that make our existing library of content and subject matter expertise easier to find, reuse and expand
- Continually experiment with new AI tools, workflows and capabilities as the landscape evolves
- Establish the human review, editorial judgment and quality standards necessary to use AI at scale without sacrificing accuracy, originality or brand voice
- Help the broader marketing organization become smarter and more capable in its use of AI
Skills
- 8+ years of experience across content strategy, content marketing, brand, organic growth or related disciplines
- Experience leading content and creative strategy while remaining highly hands-on
- Exceptional writing, editing and storytelling skills
- A strong portfolio demonstrating your own work across multiple content types
- Demonstrated ability to build and execute a cohesive content strategy tied to business outcomes
- Deep understanding of organic SEO and how content builds sustainable search visibility and authority
- Current, practical knowledge of GEO, AEO and AI-driven discovery
- Advanced experience using Claude and other generative AI tools in real-world marketing workflows
- A track record of getting significantly more value from existing content through repurposing, optimization and distribution
- Experience leading and developing creative professionals across disciplines such as content, design and multimedia
- Strong understanding of how content supports both product-led growth and sales-led customer journeys
- Strong creative judgment and the ability to provide clear, actionable feedback across disciplines
- Ability to make complex or technical subjects clear, useful and compelling
- Highly curious, resourceful and actively experimenting with where content, search, brand and AI are headed next
- Comfortable operating with significant autonomy in a lean, fast-moving organization
- Scottsdale-area candidates are strongly preferred
- We're also open to exceptional remote candidates located within the United States
- Work samples are required
- Please include a portfolio or examples that demonstrate your direct contribution to areas such as:
- Writing and editing
- Content strategy
- Brand storytelling
- SEO or organic growth
- Integrated or multi-channel campaigns
- Content repurposing and expansion
- Creative direction
- AI-enabled content workflows
- Experience in healthcare, dental, education, SaaS or another complex industry is a plus
Benefits
- Annual bonus opportunity of 20%
- Medical and dental coverage
- 401(k) retirement plan
- Flexible Time Off (FTO)
- Paid holidays
Company Overview