Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital marketing agency dedicated to creating a better, more inclusive work environment. The Director, B2B Data Strategy & Revenue Analytics will own the end-to-end measurement of marketing's impact on pipeline and revenue, ensuring accurate data capture and flow across systems to support business decisions.
Responsibilities
- Owning end-to-end measurement of marketing’s impact on pipeline and revenue
- Defining and maintaining the tracking strategy across web, media, marketing automation, and CRM systems
- Leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy
- Partnering with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems
- Ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM
- Validating that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel
- Working with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes
- Building QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting
- Investigating discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source
- Translating business questions into tracking requirements, naming conventions, field mappings, and measurement plans
- Partnering with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic
- Creating clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows
- Helping leadership understand what is measurable, what is not, and where data quality risks exist
Skills
- Experience in B2B or demand generation measurement
- Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle
- Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role
- Deep hands-on knowledge of Google Tag Manager and modern digital measurement
- Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows
- Experience with GA4 and related web analytics tools
- Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported
- Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms
- Experience working with and managing account-based platforms like Demandbase and 6sense
- Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic
- Experience validating that campaign and source data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting
- Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic
- Comfort working with engineers, analysts, marketers, and sellers without losing the thread
- Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs
- Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules
- Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution
- Experience working with warehouse, BI, or reverse ETL environments
- SQL skills and comfort validating data in source systems, exports, or reporting layers
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
- The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
- This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
- *This position may be performed remotely in most states within the US, with some exclusions
- **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
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