Note: The job is a remote job and is open to candidates in USA. Wpromote is seeking a Director, Amazon + Retail Media to lead Amazon DSP strategy and execution for a large-scale portfolio account. The role also supports managers across additional retail accounts, develops retail media capabilities, manages client relationships and campaign performance, and contributes to department growth.
Responsibilities
- Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account
- Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
- Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals
- Monitoring daily trends, opportunities, and spend across multiple brands
- Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
- Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred
- Closely monitoring competitors and category trends
- Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
- Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
- Tasked with some special projects as needed to help the growth of the department
Skills
- 8+ years in digital media, with deep hands-on Amazon DSP planning and execution experience
- Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions
- Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC
- Experience working with or at a brand with $5M+ in annual Amazon budget
- A track record leading large, complex, or multi-brand accounts
- Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
- Experience managing and developing direct reports, including coaching, feedback, performance management, and career development
- Great communication skills, both written and oral, with a strong attention to detail
- Extremely well organized, able to balance client timelines and business needs across multiple clients
- Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
- Ability to manage client expectations and priorities
- Experience presenting to senior-level client contacts
- The ability to explain the nuances of Amazon clearly and concisely
- Working experience of Vendor and Seller Central
- An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content
- Knowledge about how Amazon marketing and performance affect the purchase funnel
- An understanding of Amazon account operations, logistics, and the fees that may be associated with them
- Working knowledge of other e-commerce marketplaces outside of Amazon
- This position is not eligible for immigration sponsorship
- Previous agency experience preferred
- Experience within the pet category
- Prior agency experience
- Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc.)
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview