Note: The job is a remote job and is open to candidates in USA. Databricks is a Data and AI company whose platform helps organizations build and scale data, analytics, AI applications, and agents. The Director of Agent Marketing will build and lead a global Generative Engine Optimization function, defining strategy, tooling, experimentation, measurement, cross-functional workflows, and team development to turn AI and organic discovery into a growth channel.
Responsibilities
- Built a GEO function and operating model that reliably turns AI and organic discovery into a meaningful growth channel for Databricks, with a clear charter, roadmap, and engagement model for web, content, product marketing, and brand
- Significantly increased Databricks’ visibility and share of citations across priority AI answer engines (e.g., ChatGPT, Gemini, Claude, Google AI Overviews) so we consistently appear as a top recommended brand on high-intent product and category queries
- Demonstrably grown qualified organic and AI-referred traffic, conversions, and influenced pipeline for priority product lines and audiences by aligning GEO strategy and experimentation with business goals
- Stood up a robust GEO experimentation and measurement engine (tests on content structure, schema, semantic depth, technical changes) that produces a prioritized roadmap and measurable lifts in AI citation rate, sentiment, engagement, and downstream funnel performance
- Improved the technical health and AI crawlability of high-value pages in partnership with Web, Engineering, and Marketing Systems, so that both traditional search engines and AI assistants can reliably access, understand, and surface Databricks content
- Embedded GEO standards and playbooks across marketing and product teams , so new and refreshed content is consistently structured to be AI-citable and answer-focused, and GEO best practices show up in campaign, web, and content workflows by default
- Built and led a high-performing GEO team , with clear roles, mentorship, and development paths, and established an executive-ready reporting and insights function that earns trust from the VP, CMO, and other senior stakeholders
Skills
- 10+ years in technical search, discovery, or adjacent domains, including meaningful time owning systems that drive organic or AI-powered discovery in a high-growth environment
- Deep technical foundation across web architecture, crawling and indexing, structured data/schema, Core Web Vitals, and log/crawl analysis, with a track record of working directly with engineers to ship changes at scale
- Proven experience designing and running experimentation programs (on content structure, schema, and technical changes) that produce prioritized roadmaps and measurable lifts in visibility, traffic, and downstream business KPIs
- Demonstrated success building from zero-to-one: defining a new function's charter, roadmap, operating model, and metrics, and then hiring, coaching, and leading a team of ICs to deliver against it
- Track record of building, mentoring, and managing high-performing teams – including setting clear expectations, providing regular coaching and feedback, and developing ICs into senior, highly autonomous operators
- Strong analytical skills and comfort working hands-on with data and measurement tooling to connect AI/search performance to business impact and produce clear, executive-ready insights
- Experience operating in a complex, cross-functional environment (e.g., web engineering, marketing systems, data/analytics, brand, product) and driving alignment and decisions without relying on formal authority
- Clear, concise written communication, with an emphasis on technical specifications, experiment design docs, and straightforward executive updates rather than marketing copy
Benefits
- Eligibility for an annual performance bonus
- Equity
Company Overview
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