Note: The job is a remote job and is open to candidates in USA. The State of Connecticut is leading the nation in reimagining the modern government experience. The Digital Website Content Writer will work closely with a cross-functional project team to create high-impact content for web pages and digital applications, focusing on user needs and optimizing customer journeys.
Responsibilities
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting – a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and on-page SEO methodologies to help build Google’s 'EAT' objectives
- Developing high-impact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs
- Defining customers’ needs and identifying content gaps that prevent successful digital experiences
- Optimizing and categorizing content to align with a service-oriented information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
- Structuring content in ways that customers are used to, and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing
Skills
- At least 3 years of measurable experience in developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- At least 3 years of experience creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- At least 3 years of experience planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- At least 3 years of experience aligning content with business goals, stakeholder objectives, and user needs
- At least 3 years of experience inventorying and auditing of content on a local or enterprise level
- High proficiency in copywriting for real people and motivating them to action
- At least 3 years of experience conducting in-depth research on industry-related topics to develop original content and optimize current content
- Experience creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Experience editing content and proofreading material for errors and inconsistencies
- At least 3 years of experience conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- At least 3 years of experience practicing both technical and on-page SEO methodologies to help build Google's 'EAT' objectives
- At least 3 years of experience developing high-impact KPIs and tracking the measurable success of content
- At least 3 years of experience using customer research and site analytics to prove that content is meeting user needs
- At least 3 years of experience defining customers' needs and identifying content gaps that prevent successful digital experiences
- At least 3 years of experience optimizing and categorizing content to align with a service-oriented information architecture
- At least 3 years of experience working with subject matter experts to write clear text in plain language that achieves defined goals
- At least 3 years of experience reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
- At least 3 years of experience structuring content in ways that customers are used to, and knowing the difference between features and benefits
- At least 3 years of experience setting up governance models that support the maintenance of content after publishing
- Knowledge of Sitecore or a comparable CMS
- Expert copywriting and editing skills
- Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
- Effective communication skills
- High emotional intelligence
- Ability to distill complex concepts into simple ideas
- Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
- Dependable, organized, and equally able to work independently as well as in cross-functional team environments
- Supporting teammates' skills and behaviors through development and delivery
- Communication and collaboration with multiple departments and stakeholders
- Creative and analytical thinking with strong problem-solving skills
- Judgment in dealing effectively and diplomatically with government staff
- Ability to maintain strict confidentiality
- Proficient in Sitecore 10.2
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
Benefits
- The contractor will be provided with a virtual desktop environment that will allow for the contractor to use their own computer to access and engage with State systems.
- Signing of a confidentiality agreement will be required.
- Daily sign-in to the facility may be required.
- The contractor employee must always display an access badge while present in state facilities.
- A background check will be required.
Company Overview