Note: The job is a remote job and is open to candidates in USA. Wabash is a company focused on digital product management, and they are seeking a Digital Product Manager for their ecommerce platform. The role involves owning the strategy and execution of a B2B ordering and self-service experience while driving measurable adoption across customer and channel networks.
Responsibilities
- Own the multi-quarter vision, strategy, and roadmap for the B2B ecommerce platform, including customer-facing ordering, self-service checkout, product catalog and configuration, and dealer/distributor portal experiences
- Lead go-to-market planning for platform capabilities — partnering with commercial, sales, and marketing teams to define adoption strategies, enablement plans, and success metrics that connect product releases to channel and revenue outcomes
- Develop deep understanding of B2B pricing and contract structures (account-based pricing, tiered contracts, distributor agreements) and translate that understanding into product decisions that support channel complexity without introducing friction
- Drive cross-functional alignment across engineering, UX, data, operations, and commercial teams; manage dependencies across integrated systems and ensure roadmap sequencing reflects technical and business realities
- Define and track measurable outcomes — platform adoption rates, self-service order volume, channel engagement, and margin-relevant digital conversion — and use data to prioritize, adjust, and communicate direction
- Anticipate integration dependencies and surface risks across connected digital tools, ensuring the commerce platform operates coherently within the broader digital ecosystem
- Influence senior stakeholders through structured narratives, evidence-based recommendations, and clear articulation of tradeoffs
- Mentor junior product managers and product owners on discovery practices, prioritization frameworks, and strategic communication
- Own end-to-end customer adoption of the platform; including on-site visits with key accounts to drive activation and enablement, develop training materials in partnership with commercial teams, and track account-level adoption metrics to identify friction points and measure platform value realization
Skills
- 8+ years of product management experience with demonstrated ownership of complex, customer-facing digital products
- Direct experience managing B2B ecommerce platforms — including ordering, catalog/configuration, and dealer or distributor-facing capabilities
- Proven ability to own go-to-market strategy and work cross-functionally with commercial teams to drive product adoption and measurable channel outcomes
- Fluency in B2B commerce models, including contract and account-based pricing structures and how they shape buyer experience and channel behavior
- Strong technical depth — able to engage meaningfully in architectural discussions, understand system integration complexity, and make sequencing decisions that reflect platform dependencies
- Experience influencing Directors and senior stakeholders through structured decision frameworks and clear product narratives
- Skilled in product discovery (research, prototyping, validation, experimentation) and translating customer and market insight into roadmap direction
- Strong communication skills with the ability to represent the product area across internal and external audiences
Company Overview
Company H1B Sponsorship