Note: The job is a remote job and is open to candidates in USA. Wpromote is a digital marketing agency seeking a Digital Media Planner to manage direct publisher and partner media for a major B2B financial software account. The role is responsible for planning campaigns, managing vendor relationships, negotiating media partnerships, evaluating performance, coordinating campaign execution, and developing measurement and reporting strategies.
Responsibilities
- Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client
- Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time
- Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities
- Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs
- Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting
- Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs
- Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps
- Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of
- Staying current on the B2B publisher and partner landscape
Skills
- • 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment
- • Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations
- • Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
- • Experience with trafficking programmatic or direct media
- • Experience working with analytics teams on granular program tracking and performance dashboards
- • Experience managing sizable budgets that shift frequently
- • Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly
- • Strong time management and project management skills
- • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- • Experience planning media for B2B, SaaS, or financial services brands
- • Experience on large, complex accounts with multiple stakeholders and business units
- • Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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