Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company serving purpose-driven organizations through integrated marketing, data, and fundraising services. The Digital Media Planner will plan, execute, manage, and optimize cross-channel paid digital media and conversion campaigns for nonprofit clients, focusing on donor acquisition and revenue generation. The role also involves analyzing campaign performance, managing budgets, collaborating with internal teams, and maintaining vendor relationships.
Responsibilities
- Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations
- Use a test and refine approach for clients with each plan being smarter than the previous one
- Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals
- Prepare and maintain media budgets and projections for internal teams and clients
- Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns
- Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations
- Negotiate buys and maintain good relationships with media vendors
- Stay up to date on new technologies to help identify value-driven ideas for clients
- Willing to continuously learn the skills necessary for personal and team growth
- Potential to include after hours engagement in Rapid Response situations
Skills
- 3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members
- Bachelor's degree or equivalent
- Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media
- Experience generating new leads, customers and revenue is an absolute must
- Must work well under pressure, meet deadlines, and have a get-it-done attitude
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects
- Demonstrated attention to detail and strong organizational skills
- Strong written and verbal communication skills
- Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams
- Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics
- Bachelor's degree in marketing or communications
- Nonprofit experience
- Some paid search (Google and Bing) and paid social (Facebook) experience preferred
- Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS
Benefits
- Innovation and professional growth opportunities
- Collaboration with industry subject matter experts
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
Company Overview