Note: The job is a remote job and is open to candidates in USA. Esprow is a highly innovative and fast-growing technology company with some of the world’s highest profile financial institutions as clients. They are seeking a motivated Digital Marketing Specialist to drive their marketing initiatives in a technical financial technology environment, focusing on capital markets and trading systems.
Responsibilities
- Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy
- Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles
- Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities
- Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects
- Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators
- Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels
- Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations
- Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies
- Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities
- Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends
Skills
- 5+ years of experience in digital marketing within a technology or software company
- Experience working with enterprise technology products or highly technical software solutions
- Familiarity with technologies and domains such as API Lifecycle Management, automated API testing, FIX Protocol, trading platforms, exchange connectivity, middleware messaging technologies, and capital markets infrastructure
- Strong written and spoken English communication skills
- Excellent communication and content creation skills with strong attention to detail and clarity
- Ability to understand and communicate technical concepts in a clear and professional manner
- Experience with website content management, SEO, email marketing, webinars, social media, and content marketing
- Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously
- Ability to work independently and proactively in a distributed international team environment
- Degree in engineering or related technical subject matter
- Experience working within financial technology, capital markets, or enterprise B2B software environments
- Experience creating technical marketing content for enterprise software products
- Experience supporting webinars, industry events, or conference participation
- Experience working in regulated industries such as banking or financial services
Benefits
- Full-time position (mix of onsite and remote work).
- Career path in a technology company with many talented people.
Company Overview