Note: The job is a remote job and is open to candidates in USA. HealthspanMD is a physician-led preventive cardiology practice focused on preventing and reversing heart disease. The Digital Marketing Manager will own the company’s content, paid media, CRM automation, webinars, email marketing, website optimization, and contractor coordination to generate qualified discovery calls and grow membership.
Responsibilities
- Managing and collaborating with other contractors and team members
- Finding, vetting and managing new contractors
- Direct all organic content across social media (Instagram, Facebook, LinkedIn, TikTok, etc), YouTube, and The Healthspan Podcast
- Produce content end-to-end: video clips from long-form footage, behind-the-scenes practice content, “what it's like to be a member” storytelling, and patient testimonial capture and showcasing
- Lead and coordinate an outsourced creative team: videographer, graphic designer, and marketing/social media VA for editing, caption creation, and publishing
- Schedule, organize, and manage podcast production and distribution
- Manage community engagement: comments and DMs across all social platforms and YouTube with the help of a Marketing VA
- Maintain brand voice consistency and clinical accuracy across every touchpoint (in partnership with our physicians)
- Own all paid media strategy and performance across Meta and Google, working with dedicated media buyers to optimize targeting, creative, keywords, audiences, and geography
- Manage full-funnel performance: ad → landing page → booked discovery call
- Lead landing page building, maintenance, and conversion rate optimization alongside our web team
- Manage contractors (paid media buyers, funnel builders, etc.)
- Test and report on what's working: CAC, cost per qualified call, and funnel conversion rates are your scoreboard
- Manage lead flow within our CRM: ensure every lead is properly captured, organized, and tagged as it enters the system
- Build, monitor, and troubleshoot marketing automations so no lead falls through the cracks
- Partner with the sales team (setters and Member Advisors) to ensure smooth marketing-to-sales handoff
- Produce and run our bi-weekly Heart Disease Reversal Webinar, led by Dr. Hurst
- Own the full webinar tech stack: registration pages, thank-you pages, reminder automations, replay page deployment, and post-webinar email sequences with the assistance of a marketing VA
- Continuously analyze and make changes to improve webinar KPIs: registration rates, show-up rates, and booked-call rates
- Write and produce a monthly newsletter featuring a HealthspanMD “hot topic,” podcast highlights, member success stories, and other relevant information for our audience (also with the help of graphic designers, a marketing VA, etc)
- Write and manage indoctrination and engagement email sequences that are sent to every new lead
- Own list health, deliverability, and campaign performance
- Own the main website: keep messaging, programs, team bios, and offers current and conversion-focused
- Direct SEO improvements when indicated
Skills
- Proven success managing paid media (Meta and Google) and working with media buyers or agencies to hit performance targets
- Hands-on experience with CRM platforms and marketing automation (lead tagging, pipelines, workflows, troubleshooting)
- Strong content production instincts, meaning, you can direct video, write compelling copy, and know what performs on each platform
- Experience managing VAs, contractors, or a small team across creative and operational functions
- Experience with both digital and local/community marketing
- Excellent writing ability to produce email sequences, newsletters, ad copy, and web copy that accurately represents the brand and message
- Comfortable leveraging AI tools to accelerate content creation, copywriting, research, and operational efficiency while maintaining high quality and brand standards
- Healthcare or medical practice marketing experience, with comfort learning and accurately using clinical terminology
- Experience marketing high-ticket, consultative, or membership-based services
- Familiarity with webinar funnels and event-based lead generation
- Direct experience with GoHighLevel (or similar all-in-one CRM/funnel platforms)
- Basic video editing ability or fluency directing editors
- Understanding of healthcare marketing compliance considerations (testimonial usage, health claims)
- Experience with directing and facilitating marketing webinars
Benefits
- Remote work
Company Overview