Note: The job is a remote job and is open to candidates in USA. International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. They are seeking a Digital Marketing Manager to develop and execute integrated digital marketing strategies that drive awareness, engagement, revenue growth, and mission impact across all digital channels.
Responsibilities
- Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels
- Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion
- Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization
- Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging
- Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams
- Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements
- Manage paid media performance, budget allocation, and agency relationships to maximize return on investment
- Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners
- Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs; and
- Participate in IJM’s community of spiritual formation
Skills
- Bachelor's degree in digital marketing, design, development, user experience, or a related field
- 5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns
- At least two years of experience managing digital marketing teams or functions
- Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement
- Experience integrating and evolving marketing technology platforms
- Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools)
- Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies
Benefits
- Comprehensive Medical/Dental/Vision benefits
- Monthly commuter and parking benefits in the DC metro area
- Retirement benefit options
- Paid leave starting at 23 days
- 12 holidays (plus early release the day prior)
- Daily, quarterly, and annual community spiritual formation
- Robust staff care resources
Company Overview