Note: The job is a remote job and is open to candidates in USA. The Akkermansia Company is seeking a data-driven Digital Marketing Manager to lead the growth and optimization of its digital marketing and direct-to-consumer ecommerce business. The role oversees acquisition, conversion, retention, ecommerce performance, agency partnerships, paid media, CRM, marketplaces, and analytics reporting.
Responsibilities
- Oversee DTC ecommerce performance, including revenue, CVR, AOV, CAC, and customer experience
- Manage and optimize the Shopify experience, including PDPs, merchandising, promotions, subscriptions, and checkout
- Oversee CRO and A/B testing initiatives to improve conversion and customer experience
- Work closely with development partners to prioritize and launch website enhancements and new functionality
- Serve as a lead for digital, ecommerce, CRM, development, and marketplace agency partners
- Establish priorities, budgets, KPIs, timelines, and performance expectations
- Evaluate and challenge agency recommendations based on data and business objectives
- Ensure partners are aligned across media, creative, ecommerce, CRM, and development
- Oversee paid media across Meta, Google, programmatic, affiliate, influencer, and other digital channels in partnership with agency teams
- Monitor performance and guide channel and budget allocation based on efficiency and growth opportunities
- Drive Creative testing and apply learnings to improve performance
- Oversee Klaviyo email and SMS, including campaigns, automated flows, segmentation, testing, and reporting
- Develop strategies to increase repeat purchase, retention, subscription adoption, and customer lifetime value
- Oversee marketplace performance in partnership with external agencies
- Guide content, promotions, merchandising, and paid media strategy
- Monitor revenue, CVR, ROAS, TACOS, and overall marketplace performance
- Partner with finance on monthly digital and ecommerce reporting and translate performance into clear business actions
- Monitor the full customer funnel and identify opportunities to improve acquisition, conversion, and retention
Skills
- 5+ years of digital marketing and ecommerce experience, ideally within a DTC consumer brand
- Must have hands-on Shopify, Klaviyo and Seller Central
- Significant experience managing digital, ecommerce, and/or development agencies
- Proven ability to establish KPIs, evaluate agency recommendations, and hold partners accountable for results
- Experience working closely with web developers and development agencies
- Strong knowledge of Meta, Google Ads, Amazon, affiliate marketing, and digital analytics
- Strong understanding of CRO, A/B testing, ecommerce merchandising, and customer journey optimization
- Strong analytical, project management, and communication skills
- This job is Remote in the United States with 20% Travel
- Experience in supplements, wellness, health, beauty, or CPG is a plus
Benefits
- Remote in the United States
Company Overview