Note: The job is a remote job and is open to candidates in USA. GN Group is seeking a Digital Marketing Data Analyst to support its Global Marketing — Digital Media team. The role owns digital media reporting infrastructure, develops measurement frameworks, designs experiments, and delivers actionable insights across paid search, paid social, programmatic, and global media operations.
Responsibilities
- Build and improve performance reporting across channels, including Power BI dashboards that drive decisions
- Define KPI frameworks and identify trends, anomalies, and optimization opportunities
- Design and analyze A/B tests and deliver clear, actionable recommendations
- Support data clean room initiatives and incrementality measurement
- Write SQL queries to develop unified cross-platform performance insights
- Collaborate with engineering on data pipelines and tracking frameworks
- Translate analysis into clear insights for stakeholders and leadership
Skills
- Have a strong background in digital or media analytics
- Are proficient in SQL and working with data warehouses
- Have experience building dashboards in BI tools
- Understand paid media platforms and their data outputs
- Are comfortable designing and analyzing experiments
- Can communicate insights clearly to technical and non-technical audiences
- It is beneficial to have experience with data clean rooms, attribution models, or statistical tools like Python or R
Benefits
- Flexible working whenever possible
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