Note: The job is a remote job and is open to candidates in USA. Robert Half is recruiting for an unnamed client seeking a Digital Marketing Analyst. The role analyzes campaign, website, channel, and content performance and turns insights into strategic recommendations to improve marketing effectiveness, customer engagement, and investment decisions across the Americas and EMEA.
Responsibilities
- Analyze campaign, website, engagement, and channel performance to identify trends, growth opportunities, and areas for digital marketing optimization
- Develop quarterly business reviews and campaign performance reports that connect marketing activities to business goals
- Track key performance indicators, establish benchmarks, and evaluate performance across regions, channels, campaigns, and content
- Translate performance insights into strategic recommendations to improve campaign effectiveness, user experience, content performance, and channel investment
- Identify underperforming campaigns and recommend adjustments to targeting, messaging, content, and channel strategy to improve results and reduce wasted spend
- Partner with marketing, digital, regional, agency, and business teams to align marketing strategies and apply performance insights
- Build and maintain dashboards and standardized reporting that improve visibility into campaign performance and support informed decision-making
- Support the adoption and expansion of marketing measurement frameworks to improve consistency and share successful strategies across regions and teams
Skills
- Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Information Systems, or a related field, or equivalent practical experience
- 5+ years of experience in digital marketing analytics, digital marketing strategy, campaign performance measurement, business intelligence, or a related field
- Experience analyzing digital marketing campaigns, website performance, digital advertising, marketing automation, or customer engagement
- Demonstrated ability to translate marketing performance insights into strategic recommendations and measurable improvements
- Experience defining and tracking key performance indicators, benchmarks, and campaign performance trends
- Strong understanding of digital marketing channels, campaign optimization, content performance, and marketing investment decisions
- Proficiency with data visualization or business intelligence tools and experience developing dashboards and recurring performance reports
- Ability to communicate analytical findings and strategic recommendations clearly to marketing partners and business leaders
- Experience collaborating across marketing, digital, agency, or regional teams to improve campaign performance and measurement practices
- Strong analytical, organizational, and problem-solving skills, with the ability to manage multiple priorities in a dynamic environment
- Experience with Adobe Analytics, Power BI, Snowflake, or comparable digital analytics and business intelligence platforms
- Experience supporting global or multi-region marketing teams and evaluating performance across markets and channels
- Experience implementing marketing measurement frameworks, attribution approaches, or automated reporting capabilities
Benefits
- Benefits available to contract/temporary professionals include medical, vision, dental, and life and disability insurance.
- Hired contract/temporary professionals are eligible to enroll in the company 401(k) plan.
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