Note: The job is a remote job and is open to candidates in USA. Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally, focused on supporting mental health through comfortable clothing. They are seeking a Digital Data Analyst to analyze customer digital journeys and provide insights that inform business and marketing decisions.
Responsibilities
- Site Analytics Mastery: Serve as the subject matter expert for Digital Analytics, maintaining dashboards and performing deep-dive analysis on traffic patterns, user flow and campaign impacts
- Journey Mapping: Analyze complex site journeys to understand how users move through the funnel. Identify where users drop off and why, how they navigate the site and how to impact their journeys
- Insight Communication: Translate complex data sets into "so-what" insights for stakeholders in Marketing, Ecommerce, Product, and CX
- Testing & Optimization: Support A/B and multivariate testing programs by providing the ‘why’ behind the results
- Implementation Support: Work closely with developers and tagging teams to maintain accurate tagging and compliant tracking
Skills
- 2+ years of hands-on experience in a digital analytics role with Adobe Analytics or Google Analytics
- Ability to build and maintain automated, easy-to-digest dashboards in analytics platforms and BI tools (eg Looker, Power BI, Tableau, or Adobe Workspace)
- 2+ years in a digital analytics or web-focused data role
- Exceptional ability to tell an easily digestible story with actionable insights from complex analysis and datasets
- You don't just see a number; you want to find out what caused it and how to impact it
- Familiarity with Google Tag Manager, AppsFlyer and other event tagging tools is a major plus
- Strong ability to query databases to merge site data with backend customer data is desirable
Benefits
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Flexibility and collaborative support of a fully remote environment
Company Overview