Note: The job is a remote job and is open to candidates in USA. Creative Circle is a well-known health system in Boston seeking a REMOTE Digital Content Writer / Strategist. The role involves creating patient-centered content, collaborating with various stakeholders to enhance health literacy, and ensuring compliance with SEO and HIPAA standards.
Responsibilities
- Create, edit, and optimize new and existing web content
- Translate complex medical and clinical subject matter into clear, compassionate, patient-friendly language that enhances health literacy and supports informed decision-making
- Implement and maintain SEO best practices including keyword research, on-page optimization, internal linking strategies, structured data markup, and local SEO for facility and provider pages
- Help develop and maintain the comprehensive content strategy for website and digital properties, including defining content goals, audience personas, messaging frameworks, and success metrics aligned with organizational objectives
- Assist in digital content planning and editorial calendar management, coordinating content creation across multiple service lines, departments, and locations to ensure consistent brand voice and messaging
- Ensure compliance with HIPAA regulations for all marketing content, including proper handling of patient testimonials, protected health information, and authorization requirements
- Conduct content audits to assess performance, identify gaps, eliminate outdated information, and ensure medical accuracy and compliance with current clinical guidelines and regulatory requirements
Skills
- Bachelor's degree in Communications, Marketing, Journalism, Health Information Management, or a related field
- 5+ years of experience in content writing, strategy, digital content management, or web content development
- Excellent writing and editing skills with the ability to adapt medical and clinical content for diverse patient audiences
- Ability to effectively use generative AI tools such as WRITER, ChatGPT, Claude, Gemini, Microsoft Copilot for content creation, data analysis, research, workflow automation, and problem-solving
- Ensure compliance with HIPAA regulations for all marketing content, including proper handling of patient testimonials, protected health information, and authorization requirements
- Experience working in healthcare, preferably within a health system, academic medical center, or hospital environment is highly preferred
- Experience conducting content audits, user research, and analytics-driven content optimization
- Background in health education, patient advocacy, or clinical communications highly preferred
Benefits
- Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
- Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws.
- A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Company Overview