Note: The job is a remote job and is open to candidates in USA. Dr. Bronner's is a company that values strong and healthy relationships among its employees, fostering a culture of diversity and inclusivity. They are seeking a Digital Content & Merchandising Manager to develop and implement online marketplace content strategies, oversee digital catalog management, and optimize content performance to drive sales and brand equity.
Responsibilities
- Develop and implement an online marketplace content strategy that aligns with brand positioning and drives traffic, sales, and brand equity
- Own the strategy, optimization, and performance of product detail pages (PDPs), A+ content, Brand Stores, and Brand Story for maximum conversion and discoverability
- Collaborate with Paid Media teams to align marketplace content with advertising campaigns (sponsored ads, DSP, seasonal promotions) and ensure strong intent alignment from ad to PDP/brand store
- Oversee product setup, catalog management, and PDP optimization across marketplaces with attention to user flows, variation selection, and mobile-first shopping behavior
- Manage product attributes, variations, and taxonomy to ensure complete, accurate, and optimized listings
- Work with creative teams defining UX- and CRO-informed creative briefs for content across PDPs, A+ content and brand stores (this role is responsible for creative briefs; creative execution is handled by design team)
- Own marketplace CRO performance for PDPs and brand stores, using UX best practices, testing, and analytics to drive measurable conversion improvements
- Use marketplace analytic tools to track and optimize content and merchandising performance
- Conduct A/B testing of PDPs, images, and copy to improve conversion and CTR
- Monitor competitor activity and emerging marketplace trends to inform ongoing content and merchandising improvements
- Maintain content compliance with each retailer’s requirements and brand guidelines
- Stay updated on marketplace algorithm changes and content best practices stay competitive
- Other duties as assigned within job scope
Skills
- Bachelor's Degree from an accredited college or university in Business, Communications, Marketing or similar field
- 7+ years of experience in digital merchandising and marketplace content management (e.g., Amazon, Walmart, or similar platforms)
- Demonstrated track record of driving measurable performance improvements in conversion rate (CVR), revenue, and organic rank within ecommerce channels
- Proven ability to coordinate multi-disciplinary teams to deliver large-scale content launches (e.g., 50–100+ PDP updates) on time and aligned to performance goals
- Experience working closely with designers, agencies, or creative teams to develop high-performing assets without requiring hands-on design execution
- Knowledge of Microsoft Office Programs (Word, PowerPoint, Excel, Teams, and Outlook.)
Benefits
- Full company-paid medical (PPO), dental, and vision for employees and dependents
- Annual discretionary bonus
- 13 paid holidays
- Profit-sharing plan for retirement
- Childcare assistance program
- Access to certain health services that may be limited in your state
- Dr. Bronner’s product discounts
- Education Investment Initiative
- Bring Your Dog to Work program
- Free daily vegan lunches
- Green Team and Toastmaster
- Vanpool Program
- Employee Giving Program
- Please note that benefits are offered to eligible employees and are subject to specific terms and conditions.
Company Overview