Note: The job is a remote job and is open to candidates in USA. Mrqsoft Innnovations is seeking a hands-on Manager-level Digital Analytics professional to support clickstream and customer journey analytics initiatives. The role analyzes digital customer behavior using Adobe Analytics, SQL, and Python, integrates clickstream data with enterprise datasets, and delivers insights and recommendations to improve customer experience and business outcomes.
Responsibilities
- Perform hands-on analysis of web and mobile clickstream data using Adobe Analytics
- Build and maintain dashboards, reports, and visualizations in Adobe Analysis Workspace
- Conduct funnel, fallout, flow, attribution, and customer journey analyses to identify conversion opportunities and customer friction points
- Develop segments, calculated metrics, and behavioral KPIs to support business decision-making
- Use SQL and Python to extract, transform, analyze, and validate large-scale digital behavioral datasets
- Combine clickstream data with policy, claims, customer, demographic, and other enterprise data domains to generate richer customer insights
- Analyze customer behavior across digital journeys including quote, purchase, servicing, claims, and account management experiences
- Partner with business stakeholders, product teams, UX teams, and data engineers to define measurement frameworks and answer key business questions
- Identify trends, patterns, and opportunities to improve customer experience, engagement, conversion, and digital adoption
- Translate analytical findings into actionable recommendations and present insights to business and leadership stakeholders
Skills
- 5+ years of experience in Digital Analytics, Web Analytics, Clickstream Analytics, or Customer Journey Analytics
- Strong hands-on experience with Adobe Analytics and Analysis Workspace
- Strong SQL skills for querying, transforming, and analyzing large datasets
- Python experience for data analysis, forecasting, statistical modeling, or advanced analytics
- Deep understanding of:
- Clickstream data structures
- Dimensions, metrics, and calculated metrics
- Segmentation and audience analysis
- Visitor, visit, and hit-level analysis
- Funnel and journey analytics
- Attribution methodologies
- Experience integrating digital analytics data with enterprise data sources such as policy, claims, customer, marketing, and demographic datasets
- Experience working with large-scale behavioral and transactional data
- Strong analytical, problem-solving, and communication skills
- Insurance industry experience, preferably P&C
- Experience with Snowflake or other cloud data platforms
- Experience with digital marketing, personalization, customer experience, or conversion optimization analytics
- Familiarity with forecasting, propensity modeling, or advanced statistical analysis
- Adobe Analytics certification is a plus
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