Note: The job is a remote job and is open to candidates in USA. Catalyst Brands is seeking a Digital Analyst to extract actionable insights from diverse data sources and support digital growth. The role analyzes web and ecommerce performance, develops dashboards and reports, manages testing and analytics implementation, and provides recommendations to cross-functional teams and leadership.
Responsibilities
- Utilize Adobe Analytics, SQL, Tableau to create reports
- Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
- Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights
- Build and maintain dashboards and reporting in Tableau to track performance and inform decision-making
- Support and oversee analytics implementation (tagging, event tracking, data quality across platforms like Adobe Launch, GA4/GTM)
- Partner cross-functionally with Product, CRM, and Media teams to define measurement plans and optimize performance
- The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses
- Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements based on those needs
- Generate insight from digital data and proactively communicate opportunities or issues
- Leverage analytics to continuously recommend optimization tactics that will improve product performance
- Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that business partners may sometimes not know they have
- Discover areas of opportunity for data improvement and follow-through to see those improvements implemented
- Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts
- Independently seek out additional information to round out analyses and confirm assumptions
Skills
- Stellar SQL and MS Excel skills
- 2+ years digital analytics experience
- Ability to derive actionable insights from data and effectively guide decision-making
- Understanding of Digital and Ecommerce terminology
- Knowledge of statistical testing methodologies
- Bachelor's degree in analytical/quantitative field - e.g. statistics, economics, mathematics, marketing analytics, finance, engineering, etc
- Adobe Analytics experience preferred
Benefits
- Medical/dental/vision
- Term life insurance
- Paid vacation/holidays
- 401(k) Savings Plan with company match
- Associate discount on JCPenney merchandise
- Remote work
Company Overview