Note: The job is a remote job and is open to candidates in USA. Farm Journal is seeking a Digital Ad Operations Specialist, Level 2 to support digital advertising campaigns across its portfolio of brands. The role manages programmatic and paid social campaigns from setup through completion, troubleshoots and optimizes campaign performance, applies audience strategies, and communicates insights and recommendations to team leads and Client Success Managers.
Responsibilities
- Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns across programmatic and paid social channels
- Execute and manage paid social campaigns across multiple platforms, including but not limited to Facebook (Meta), LinkedIn, Snapchat, YouTube, and TikTok
- Build and launch programmatic campaigns across relevant DSPs and ad-serving platforms, adhering to best practices for all tactics (display, audio, native, video)
- Execute campaign setups with 5+ ad groups across several platforms with a high degree of accuracy and within established SLAs
- Troubleshoot basic to intermediate campaign issues—including delivery, pacing, creative, and audience—with limited supervision
- Optimize programmatic and social campaigns with an intermediate understanding of performance levers, working toward best ROI for clients
- Apply advanced audience knowledge including lookback audiences, lookalike audiences, audience intersections, contextual targeting, and affinity segments
- Review campaign orders and determine appropriate campaign structure (number of ad groups vs. multiple campaigns, best serving platform, and reporting approach)
- Proactively communicate campaign insights, performance updates, and basic optimization recommendations to team leads and Client Success Managers (CSMs) without being prompted
- Support team leads on all escalated matters within assigned account lists
- Maintain advanced working knowledge of general team processes including audience takedown, Naviga functionality, and reporting workflows
- Develop and maintain a foundational understanding of pixel and tag types, including placement and verification
- Contribute to cross-functional team relationships and execute within processes that connect with other internal teams
- Grow industry knowledge across all Farm Journal brands, target audiences, and company initiatives
Skills
- • BS/BA degree in a related area (marketing, data analytics, business administration) or equivalent work experience
- • 2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management (or approximately 4–8 months of progression within a structured ad ops team)
- • Proven aptitude for growth and demonstrated capacity to learn new platforms quickly
- • High level of attention to detail and excellent organizational skills
- • Working knowledge of the digital advertising ecosystem, including programmatic and paid social channels
- • In-platform experience across at least one major DSP or social advertising platform
- • Ability to manage a sizable volume of campaigns simultaneously with speed and accuracy
- • Problem solver—brings solutions, not just alerts
- • Highly self-motivated with the ability to execute with limited supervision
- Must have unrestricted work authorization to work in the United States
- • Analytical thinking and data-driven decision-making
- • Technical expertise across programmatic and paid social platforms
- • Initiative and proactive communication
- • High integrity and accountability
- • Attention to detail and organizational discipline
- • Prior experience with programmatic platforms (Google Ads & TradeDesk) and/or paid social platforms (Facebook/Meta Business Manager, LinkedIn Campaign Manager)
- • Familiarity with audience-building strategies including lookalike, lookback, and contextual targeting
- • Experience with pixel implementation, tag management, and campaign measurement (impressions, reach, CTR, viewability)
- • Microsoft Excel proficiency: pivot tables, VLOOKUPs, and related functions
- • Basic understanding of reporting tools and data visualization
- • Growing awareness of Farm Journal brands and agricultural media audiences
- • Experience with endemic media channels, including email blast execution and ad serving within Google Ad Manager (GAM); familiarity with HubSpot or similar email/CRM platforms is a plus
Company Overview