Note: The job is a remote job and is open to candidates in USA. Cro Metrics is an experiment-led growth marketing agency that helps organizations and brands scale through data-driven experimentation and digital experiences. The Designer - Production & Brand will create high-quality, on-brand creative for paid media, lifecycle marketing, email/SMS, landing pages, websites, and experiment variations while managing multiple clients and projects.
Responsibilities
- Produce paid media ad creative for Meta, Google, LinkedIn, and programmatic, to platform specs
- Design email and SMS creative for email platforms (Klaviyo, Braze, Iterable, or similar), including responsive layouts and template systems
- Build landing pages and A/B test variations from written briefs and hypotheses
- Work within established brand systems and guidelines, keeping every deliverable visually consistent across clients
- Use AI tools throughout your workflow, including ideation, asset generation, ad variants, and iteration. Manage multiple concurrent projects and clients, communicating proactively about capacity and timelines
- Prepare clean, well-organized files for handoff to developers, media buyers, or lifecycle marketers
- Explain the reasoning behind your creative choice, such as how a deliverable addresses the brief, hypothesis, or brand
- With more experience, you may also lead creative for complex multi-channel campaigns, present concepts directly to clients, and contribute to evolving brand systems across channels
Skills
- * 3–6+ years experience designing for brand, paid media, lifecycle/email, or similar
- * Hands-on experience designing paid social/display ad creative to platform specs
- * Hands-on experience designing email and/or SMS creative for an ESP
- * Strong Figma proficiency: fast, clean, well-organized files
- * A portfolio showing production-quality work across paid media, email/SMS, and web
- * Comfort working within existing brand systems rather than designing from scratch
- * Active, demonstrated use of AI tools in your daily design workflow
- * Self-directed, detail-oriented, and reliable under deadline
- **AI is a hard requirement, not a preference.** This role requires active, demonstrated use of AI tools in your daily workflow
- You'll be expected to build and manage brand-specific AI agents that the team can use at scale
- You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process
- Candidates who cannot demonstrate practical AI tool use and agent creation will not advance
- **Important Note:** Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States
- * Experience at a CRO, experimentation, or growth marketing agency
- * Familiarity with A/B testing or personalization platforms (Optimizely, VWO, or similar)
- * Basic motion/video ad creative experience
- * Bonus points for experience in digital, UX or UI design
Company Overview