Note: The job is a remote job and is open to candidates in USA. Write Edge provides English and writing tuition for primary and secondary school students. The Design & Performance Marketing Executive will lead full-funnel digital performance marketing, social media growth, event management, data analytics, and creative asset development, primarily for the Singapore team.
Responsibilities
- Take full ownership and run point on all digital performance marketing efforts
- Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms
- Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting
- Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI
- Allocate and track digital marketing budgets, identifying opportunities for cost optimisation
- Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly
- Develop and implement social media strategies to grow engagement, brand awareness, and customer retention
- Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity
- Monitor trends, track engagement, and adjust content and posting strategies as needed
- Handle customer interactions and feedback on social media to maintain a positive brand image
- Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups
- Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs
- Generate actionable reports and insights to optimise campaigns and support decision-making
- Execute data-driven A/B tests and adjust campaigns based on performance insights
- Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI
- Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies
- Create engaging marketing assets using Canva for digital campaigns, social media, email marketing, websites, and events
- Design static and simple motion graphics that are aligned with the company’s brand guidelines and visual identity
- Adapt and resize creative assets across multiple platforms and formats (Meta, Google, LinkedIn, TikTok, YouTube, EDMs, websites, etc.)
- Collaborate with the Marketing Lead to develop campaign creatives that support performance marketing objectives
- Maintain and organise the marketing asset library, templates, and brand resources to ensure consistency across all communications
- Stay up to date with design trends and continuously improve the quality and effectiveness of marketing creatives
Skills
- At least 3-4 years of experience in performance marketing, social media management or digital marketing
- Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
- Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
- Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
- Strong creative, strategic, and analytical skills to translate insight into action
- Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
- Collaborative mindset, comfortable working with internal teams and external partners
- Remotely for the Singapore Team
- Monday-Friday, 9am to 6pm
Benefits
- Remotely for the Singapore Team
- Work directly with an established leader and mentors who can help develop you and your career
- A working environment that respects you and invests in you
- A dynamic working environment that will constantly engage and challenge you
- Opportunity to be part of a growth story
Company Overview