Note: The job is a remote job and is open to candidates in USA. Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. They are seeking a Demand Generation Marketer who will own the pipeline programs that fuel bookings for high-performing sales teams, focusing on both inbound and outbound campaigns to meet quarterly targets.
Responsibilities
- Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. Pipeline and bookings are how we keep score
- Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast
- Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality
- Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works
- Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it
- Use technology extends your capabilities and gain leverage
- Partner with RevOps on scoring, routing, response times, and reporting
Skills
- 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number
- Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert
- A strong writer who can speak to a small business owner's daily reality
- Someone who embeds with sales rather than operating at arm's length. Low ego, high output
- A tinkerer. You've built workflows, tested tools, played with agents — and you have real examples to show for it
- Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it
- You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw
- You've killed your own programs when the data said so — even ones you built and liked
- A curious, life-long learner
Benefits
- Unlimited PTO!
- Medical, Dental, Vision Insurance!
- 401k Match!
- Parental Leave
- Laptop and equipment.
Company Overview