Note: The job is a remote job and is open to candidates in USA. WennSoft is a company focused on driving growth through innovative marketing strategies. As a Demand Generation Manager, you will be responsible for building and executing integrated demand generation campaigns that attract and convert buyers, leveraging AI tools to enhance marketing performance and efficiency.
Responsibilities
- Run multi-channel campaigns (email, digital, webinars, outbound sequences) aligned to FORGE priorities
- Generate Marketing Qualified Leads (MQLs) and pipeline through targeted campaigns
- Work with Sales to align on target accounts, segments, and conversion goals
- Improve funnel performance (Lead to MQL to SQL) to lift conversion and pipeline velocity
- Own creation of campaign-critical marketing assets, including:
- Landing pages and website content
- Sales collateral such as pitch decks, one-pagers, and case studies
- Product messaging and positioning content
- Explainer and product videos, covering concepting, scripting, and production coordination
- Turn product capabilities into clear, value-driven messaging
- Iterate on content based on performance data, sales feedback, and conversion metrics
- Produce high-quality assets in-house, reducing reliance on external or upstream content teams
- Use AI tools as a standard part of daily work to draft, edit, and refine copy, creative, and campaign assets
- Apply AI to research audiences, generate test variations, and speed up production without lowering quality
- Build prompts, templates, and repeatable AI-assisted workflows that help the wider team produce better work in less time
- Review and fact-check AI output so everything that ships meets brand, accuracy, and quality standards
- Stay current on new AI tools and bring practical ways to apply them into the marketing process
- Plan, build, and launch integrated campaigns across digital, social, partner, and Microsoft ecosystem channels
- Run A/B tests and optimize messaging, offers, and channel performance
- Use data and feedback loops to keep improving campaign ROI
- Use marketing automation platforms (Dynamics, HubSpot, and similar) to execute and track campaigns
- Manage lead flow, scoring, and lifecycle tracking together with RevOps
- Maintain accurate attribution, reporting, and visibility into pipeline impact
- Support the execution of events, webinars, and partner-driven campaigns
- Own pre- and post-event campaign content and follow-up sequences
- Activate campaigns across strategic channels, including the Microsoft ecosystem, partners, and industry outlets
- Partner with Sales, Product Marketing, and Services to align on messaging and campaigns
- Turn field feedback into stronger campaigns and content
- Contribute to ongoing improvement of marketing workflows and performance
Skills
- 4–7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing
- Proven success executing integrated, multi-channel demand generation campaigns
- Strong content creation skills, including writing, positioning, and digital asset development
- Experience building landing pages, campaign assets, and customer-facing marketing content
- Analytical mindset with the ability to interpret data and optimize campaign performance
- Demonstrated experience using AI tools to improve marketing execution, content creation, and productivity
- Experience within ERP, construction technology, or the Microsoft ecosystem
- Familiarity with web CMS platforms, video production tools, and design software
- Experience building AI-assisted workflows, automations, or prompt libraries that improve team efficiency
Company Overview