Note: The job is a remote job and is open to candidates in USA. Pogo is a company seeking a Demand Gen Marketer to lead B2B paid acquisition for a narrow, high-value audience. The role involves managing digital and offline channels, developing precise targeting strategies, guiding channel and budget decisions, analyzing performance, and partnering cross-functionally to optimize the full marketing funnel.
Responsibilities
- Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
- Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
- Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
- Test, iterate, and scale what works
Skills
- Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. You've owned real budget, not a small line item
- You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work
- You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls
- You've worked at a fast-growing organization with real ownership. You don't need to be told what to do
- You'll need to thrive with autonomy. There won't be overly structured playbooks or layers of management. We're looking for someone who can independently identify opportunities, make decisions, and execute quickly
- Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams
Benefits
- A flexible work schedule that allows each team member to be most productive while accommodating other priorities outside of work
- Unlimited PTO
- A minimum 20 days vacation policy
Company Overview