Note: The job is a remote job and is open to candidates in USA. Sunday is a venture-funded startup based in Boulder, focused on transforming the lawn and garden industry through technology and e-commerce. The Database Marketing Analyst will support data-driven decision-making across various teams, analyzing customer behavior and enhancing marketing effectiveness.
Responsibilities
- Partner with stakeholders across Marketing, Retail, and Website Platform teams to define, scope, and deliver actionable analytics
- Analyze performance across marketing channels, with a strong focus on multi-touch attribution and ROI measurement
- Develop and maintain dashboards and reporting in visualization tools (Omni, Looker, Tableau)
- Write complex SQL queries to extract, transform, and analyze large datasets (Snowflake, DBT)
- Evaluate and improve ecommerce and app conversion funnels, identifying opportunities for growth and optimization including the support of A/B testing
- Translate ambiguous business questions into structured analytical approaches and clear insights
- Proactively identify trends, issues, and opportunities within customer and behavioral data
- Collaborate cross-functionally to ensure data consistency and alignment across reporting surfaces
Skills
- Strong proficiency in SQL and Excel
- Hands-on experience with at least one visualization tool (Omni, Looker, or Tableau)
- Experience with digital analytics platforms (Google Analytics, Adobe Analytics, or Heap)
- Demonstrated ability to independently manage analytics projects from scoping through delivery
- Experience working directly with business stakeholders and translating needs into analytical outputs
- Solid understanding of marketing analytics, including channel performance and attribution concepts
- Familiarity with website analytics and conversion funnel analysis
- Experience in Ecommerce Analytics and/or Subscription Retention Analytics
- Specific experience with Media Mix Modeling a plus
- Proficient in modern data stack tools (e.g., Snowflake, DBT, Heap)
- Python or R for data analysis
- Version control experience (e.g., GitHub)
- Exposure to app analytics and cross-platform user behavior tracking
- Understanding of tag management platforms (e.g., Segment, Google Tag Manager, Adobe Experience Platform Tags)
Company Overview