Note: The job is a remote job and is open to candidates in USA. Amtex Systems Inc is seeking a Data Analyst with strong marketing analytics experience to turn customer, product, campaign, and e-commerce data into actionable insights. The role focuses on analyzing customer behavior, digital commerce, acquisition, conversion, retention, merchandising performance, and marketing effectiveness using Amplitude, Snowflake, and SQL.
Responsibilities
- Partner closely with Marketing, E-commerce, Growth, Product, Merchandising, and Data teams to translate business questions into measurable KPIs and analytical requirements
- Own and develop analysis within Amplitude, including funnels, customer journeys, cohorts, segmentation, retention, and behavioral analysis
- Use Snowflake and SQL to query, combine, validate, and analyze customer, marketing, product, order, and transactional data
- Analyze data originating from Shopify and other retail/e-commerce platforms, including orders, customers, products, promotions, transactions, and digital customer journeys
- Build and maintain dashboards and reporting that provide visibility into key metrics such as:
- Customer acquisition and conversion
- Campaign and channel performance
- E-commerce conversion rate
- Average order value and revenue
- Repeat purchase behavior
- Customer lifetime value
- Engagement and retention
- Customer lifecycle and segmentation
- Product, category, and merchandising performance
- Marketing ROI and attribution
- Connect behavioral data from Amplitude with broader customer, commerce, and marketing datasets in Snowflake
- Analyze customer journeys across web, digital marketing, e-commerce, and purchase channels
- Work with Data Engineering teams to improve data quality, event tracking, data models, and analytics-ready datasets
- Help define and maintain event taxonomies, customer definitions, KPIs, and measurement frameworks across the marketing and e-commerce domains
- Provide ad hoc analysis to support campaign planning, customer targeting, personalization, merchandising, promotions, and strategic marketing decisions
Skills
- 3+ years of experience in Data Analytics, Marketing Analytics, Product Analytics, E-commerce Analytics, Business Intelligence, or a related field
- Strong hands-on experience with Amplitude, including funnels, cohorts, segmentation, retention analysis, and event-based analytics
- Strong hands-on experience with Snowflake
- Advanced SQL skills and experience working with large and complex datasets
- Prior experience working with retail, fashion, apparel, clothing, or direct-to-consumer brands
- Experience analyzing data from Shopify or comparable e-commerce platforms
- Strong understanding of e-commerce and retail KPIs, including conversion rate, AOV, repeat purchase rate, customer lifetime value, retention, product performance, and promotional effectiveness
- Experience analyzing digital marketing and customer journey data
- Strong understanding of marketing KPIs, conversion funnels, segmentation, attribution, and customer lifecycle measurement
- Ability to translate ambiguous business questions into structured analytical approaches
- Strong communication skills and ability to work collaboratively across Marketing, E-commerce, Product, Merchandising, Engineering, and Data teams
Company Overview
Company H1B Sponsorship