Note: The job is a remote job and is open to candidates in USA. DoiT is a global technology company that helps cloud-driven organizations use cloud technology to drive business growth and innovation. The Customer Marketing Manager will drive incremental revenue from existing customers by developing insight-led campaigns for new products and services, partnering with Customer Success, Account Management, Product Marketing, and Data/Analytics teams across owned customer channels.
Responsibilities
- Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or service
- Translate customer insight into segmented, prioritized target lists for each campaign
- Ensure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness
- Build customer marketing campaigns for new product and service launches, timed to initial go-to-market
- Design those same campaigns as reusable, evergreen assets that CSMs and AMs can trigger on demand as new customers onboard or show adoption signals
- Create toolkits, email sequences, and talk tracks that make it easy for CSMs and AMs to activate a campaign without marketing involvement
- Maintain a library of always-on campaigns mapped to specific triggers, such as onboarding milestones, usage thresholds, and renewal windows
- Lead marketing through the channels where customers already are:
- Email: lifecycle, adoption, and revenue-focused campaigns, from strategy through copy and execution
- Customer portal: targeted messaging, banners, and content promoting new products and services
- Slack and community channels: announcements and engagement tied to product releases
- Other non-paid customer channels, such as in-app messaging, customer newsletters, and webinars, as appropriate
- Support CSMs and AMs with marketing materials, campaigns, and resources for the customer success and account management motion
- Gather field feedback from CSMs and AMs to refine targeting, messaging, and timing
- Share campaign performance data with CSMs and AMs to help inform future targeting
- Incremental revenue generated from customer marketing campaigns
- Campaign engagement and conversion by segment
- Adoption rate of new products and services among targeted accounts
- Reuse rate of always-on campaigns by CSMs and AMs
- Continuously refine targeting and channel mix based on performance data
Skills
- 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
- Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
- Experience in the B2B technology space
- Ability to use customer data and insight to help target and prioritize campaigns
- Comfortable working hands-on to build and execute campaigns
- Customer marketing experience is a plus
Benefits
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
Company Overview