Note: The job is a remote job and is open to candidates in USA. BairesDev is a technology company delivering solutions through a global, remote team. The Customer Lifecycle Marketing Lead will own end-to-end lifecycle marketing for existing customers, designing automated journeys and programs to increase adoption, reduce churn, and drive renewal, expansion, and advocacy.
Responsibilities
- Define and own the customer lifecycle marketing strategy, covering onboarding, adoption, renewal, and advocacy stages
- Build automated and personalized communication journeys using marketing automation tools
- Collaborate with customer success and sales teams to develop targeted campaigns for at-risk and growth accounts
- Create and manage a library of client engagement assets including email sequences, guides, and webinars
- Track lifecycle metrics such as product adoption rates, NPS, churn indicators, and expansion revenue influenced
- Lead quarterly reviews of lifecycle program performance and present findings and recommendations to leadership
Skills
- 4+ years of experience in lifecycle marketing, customer marketing, or retention marketing
- Strong expertise in marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Experience developing segmented, personalized campaigns based on customer behavior and lifecycle stage
- Analytical skills with the ability to measure campaign impact and tie efforts to revenue outcomes
- Strong collaboration skills with experience working alongside customer success and sales teams
Benefits
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours - make your schedule.
- PTO, parental leave, and other special leaves.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.
Company Overview