Note: The job is a remote job and is open to candidates in USA. Zocdoc is a digital health marketplace helping patients find and book healthcare. The CRM Marketing Manager will develop, execute, and optimize multichannel campaigns that engage patients, drive sessions and rebookings, increase revenue, and build patient loyalty.
Responsibilities
- Owning the end-to-end campaign development process - including list/segment creation, test setup, email development, QA, deployment, and analysis - with the future opportunity to partner with Marketing Operations to streamline executional tasks
- Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals
- Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision
- Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications
- Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly
- Driving engagement booking targets
Skills
- Have a passion for technology and improving patients' lives
- Enjoy using data and analytics
- Are a strategic thinker who can drive high-level CRM strategy while managing hands-on execution
- Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later
- Love ideating, executing, and testing new ideas
- Are action-oriented; you understand that ideas are easy, but implementation is where the magic is
- Work well in a fast-paced, dynamic environment and are able to manage competing priorities
- 7+ years of work experience in a highly analytical CRM role
- Proven track record of strategic thinking, ideating, and executing highly impactful CRM marketing campaigns to drive overarching business objectives
- Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action
- Incredible attention to detail especially when it comes to campaign QA
- Strong written and verbal communication skills
- Ability to quickly build relationships and influence behavior with other teams across the company
- Ability to manage multiple projects and priorities at once in an ever-changing environment
- Ability to push through barriers to get things done with a sense of urgency
- Braze and HTML knowledge preferred
- SQL and Looker experience (preferred)
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
Company Overview