Note: The job is a remote job and is open to candidates in USA. Caraway is seeking a Social Media Contractor for a temporary engagement supporting execution and reporting across its social media channels. The role focuses on publishing content, maintaining performance reports and systems, monitoring trends, and providing operational support to the internal Social team.
Responsibilities
- Execute social media publishing based on a pre-defined content calendar provided by the Caraway team
- Utilize Nectar to schedule and publish content across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
- Repurpose existing content for secondary channels (e.g., Pinterest), ensuring platform-specific formatting and optimization
- Ensure accuracy, timing, and quality control of all scheduled content
- Upload and organize social assets across platforms, including short-form video distribution
- Support execution of operational initiatives such as giveaways and gifting programs as needed
- Maintain quality control across captions, tagging, links, and publishing cadence
- Produce weekly and monthly social performance reports using Nectar and existing templates
- Track and compile key metrics including reach, engagement, follower growth, and content performance
- Maintain reporting dashboards and ensure data accuracy
- Provide summary insights highlighting notable performance trends and content learnings
- Support competitive benchmarking and industry tracking
- Monitor social platforms for relevant trends, conversations, and cultural moments
- Identify and share timely observations and opportunities that go beyond surface-level metrics, and identify meaningful patterns or shifts
- Track competitor activity and notable shifts in the social landscape
- Utilize existing social media management and analytics tools (e.g., Nectar)
- Maintain tagging, categorization, and tracking systems within reporting platforms
- Maintain brand social asset organization in AIR
- Ensure consistent organization and documentation of social content and performance data
- Support upkeep of social analytics workflows and dashboards
- Maintain day-to-day operational workflows that support social publishing and reporting
- Track and update manual metrics such as follower counts and benchmarks
- Assist with executional needs tied to campaigns, launches, and social initiatives
- Support the team with light content editing (CapCut, Instagram, and TikTok native tools) and caption writing as needed
Skills
- 1–3 years of experience in social media execution, content operations, or digital marketing
- Hands on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar)
- Familiarity with native social platform analytics
- Strong working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms
- Comfort working in reporting dashboards, spreadsheets, and analytics tools
- High attention to detail and ability to manage repeatable workflows with consistency
Company Overview
Company H1B Sponsorship