Note: The job is a remote job and is open to candidates in USA. Crunchyroll is a company dedicated to delivering the art and culture of anime to a passionate community of fans. They are seeking an SEO Specialist to join their Audience Development team on a 6-month contract, focusing on editorial SEO and YouTube optimization to enhance Crunchyroll's reach across search and video platforms.
Responsibilities
- Research keywords and search trends to inform content strategy
- Optimize on-page metadata (titles, descriptions, tags, and structured data) for Crunchyroll News evergreen articles
- Conduct content audits and refresh editorial pages to improve search rankings
- Support technical SEO implementations across Audience Development
- Track keyword rankings, traffic shifts, and content performance in Google Search Console and Ahrefs
- Help with data entry and reporting across SEO tools and internal trackers
- Optimize YouTube video metadata: titles, descriptions, and chapters
- Audit, organize, and optimize playlists for discoverability and watch-time improvements
- Research YouTube search trends to recommend metadata improvements across channels
- Support A/B testing initiatives and track results
- Help maintain consistency and quality across international channel metadata
- Pull performance data from YouTube Analytics, Google Search Console, and Ahrefs
- Maintain and update tracking spreadsheets and internal dashboards
- Compile competitive research on how other anime and entertainment channels approach SEO
- Flag trends, opportunities, and anomalies to the SEO Manager
Skills
- 3+ years of experience with SEO
- Experience with SEO implementation, including implementing process/structural changes based on data and user behavior
- Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs
- Experience with YouTube optimization
- Familiarity with how to optimize for AI overviews or generative optimization
- Experience with A/B testing
- Strong knowledge and understanding of anime culture and its importance to the broader community, and you're driven to innovate in this space
- Bachelor's Degree or equivalent hands-on experience in a relevant field
- Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior
- Experience with content management systems (i.e. Storyblok)
- Knowledge of structured data/schema markup, including experience with Databricks
- Experience with Mixpanel, Tableau, or other analytics platforms
- Experience in media, entertainment, or fan communities
Benefits
- Performance bonuses
- Employer matched retirement savings
- Time-off programs
- Progressive health benefits and perks
Company Overview
Company H1B Sponsorship