Note: The job is a remote job and is open to candidates in USA. HOME Agency is a strategy-led creative and marketing agency working with various consumer brands and organizations. They are seeking a mid to senior level Content Strategy Director to lead integrated content strategy and ensure cohesive brand storytelling across multiple channels.
Responsibilities
- Lead integrated content strategy across social, PR, and email for HOME's clients and for the agency itself
- Translate brand positioning and messaging pillars into a cohesive, multi-channel content plan
- Build clear, practical content calendars and workflows that make execution easier for the full team
- Create clarity and structure that help account, production and creative teams do their best work
- Partner directly with creative and paid media teams so content, creative, and paid always move as one story
- Set channel-specific direction and voice so every touchpoint reinforces the same narrative
- Bring a genuine, real-time pulse on culture, pop culture, sports, politics, and the arts into how we advise clients and shape content
- Partner with and guide the people responsible for day-to-day content and social execution, without needing to produce every post yourself
- Contribute integrated content thinking to new business development and proposals
Skills
- 8 to 10 years of experience in content strategy, integrated communications, or content leadership inside an agency
- Agency experience is required
- Startup experience, comfortable building process rather than inheriting one already built, is important
- True cross-channel fluency across social, PR, creative, digital, email, and paid content, not just one channel in isolation
- A genuine, real-time fluency in culture, sports, politics, pop culture, and the arts, and how those conversations move through media
- A track record of building and running content calendars and systems a team can actually execute against
- Strong narrative and storytelling instincts, with the range to adapt one story across very different channels and audiences
- Comfortable directing and reviewing the work of specialists rather than producing everything personally
- Bachelor's degree or equivalent experience, we care more about what you've done than where you went to school
- You're an overcommunicator, in the best way, the kind of person who flags things before anyone has to ask
- Comfortable working across the tools that keep a content operation running, we live in Asana, Slack, and Google Suite
- Experience with mission-driven, nonprofit, tourism, and consumer brands
Company Overview