Note: The job is a remote job and is open to candidates in USA. Radar Healthcare Providers is seeking a Content Strategist to execute and measure content across its healthcare brands. The role combines hands-on content creation with strategic planning, brand messaging, stakeholder collaboration, compliance review, and performance analysis.
Responsibilities
- Maintain the editorial calendar across all content channels
- Contribute to content pillars, themes, and messaging frameworks defined by marketing leadership and business unit leaders
- Conduct audience research and competitive analysis to inform content direction
- Support the development of audience-specific customer journeys
- Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, press releases, and enablement materials
- Plan, develop, execute, and track social media campaigns across our portfolio of brands
- Work with clinical and operational leaders to develop internal and external thought leadership pieces
- Manage content production timelines and coordinate with designers, freelancers, or other contributors as needed
- Ensure all clinical, patient-facing, and provider-facing content is accurate, appropriately reviewed, and compliant with healthcare industry standards
- Support marketing leadership and business unit leaders in refining brand messaging and positioning
- Ensure consistency and clarity across all marketing and media communications
- Serve as a brand voice resource for other departments producing external-facing materials
- Track and report on content performance metrics (engagement, traffic, conversion, etc.)
- Analyze data to refine content strategy and improve results over time
- Present findings and recommendations to marketing leadership
- Assist with the development of internal SOPs, playbooks, and guides
- Work closely with marketing, sales, and product teams to ensure content supports broader business initiatives
Skills
- **Education**: Bachelor's degree in marketing, communications English, journalism, or related field
- **Previous Experience**: 3–5 years of experience in content creation, content marketing, or a related role
- Experience writing for healthcare, clinical, or other highly regulated industries
- Experience partnering with clinical, technical, or executive stakeholders to develop thought leadership content
- Familiarity with SEO best practices and a portfolio demonstrating range across content formats
- Excellent writing, editing, and storytelling skills, with a track record of understanding how copy drives conversion
- Strong project management and organizational skills
- Ability to balance strategic thinking with hands-on execution
- Comfortable working cross-functionally and managing multiple stakeholders, including clinical/operational leaders
- Detail-oriented with strong editing/proofreading skills
- Ownership mentality: accountable for the performance of content, not just its production
- Uses AI and other technology tools to work efficiently and intelligently, without sacrificing originality, judgment, or quality of output
- Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance
- Experience with marketing automation or email platforms
- Familiarity with social media management platforms (e.g., Sprout Social or Hootsuite)
- Familiarity with content performance metrics and basic analytics tools (e.g., Google Analytics)
- Proficiency with standard business software (Microsoft Windows, Word, Excel, and PowerPoint) and using a laptop and mobile device is required
- Ability to travel to conferences and other team events as needed, up to 10% travel
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