Note: The job is a remote job and is open to candidates in USA. Sanford Health is a rural health system dedicated to transforming the health care experience and providing access to world-class health care. The Content Strategist plans, develops, and executes enterprise social media strategies and content to increase brand awareness, followership, and engagement. The role manages brand voice, creates integrated communication plans, monitors performance, and provides social media recommendations and training.
Responsibilities
- Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives
- Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram
- Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Sanford brand
- Works closely with creative team, business partners, and senior marketing specialists to create social content
- Communicates effectively in real time engagement scenarios after hours and during live events
- Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities
- Listens for and monitors non-favorable social media activity and responds appropriately
- Manages day-to-day social activities and tools
- Develops social media strategies and recommendations to support marketing campaigns
- Promotes any and all media stories through Sanford's social networks
- Participates in project management teams to provide social media recommendations
- Appropriately uses social media tools within the organization
- In partnership with corporate training functions, develops and communicates social media training and best practices
- Innovates using new ideas and experimentation
- Leverages data and insights to monitor overall performance, adjusting as needed to improve overall results
- Identifies social media opportunities and provides recommendations to stakeholders
- Supports the mission, vision and values of Sanford Health and associated businesses
- Develops and maintains master list of Sanford Health's social media accounts
Skills
- Bachelor's degree required in public relations, journalism, communications, marketing, English or related field
- Minimum of three years experience in social media or digital media marketing experience required
- Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.) required
- Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) required
- Additionally, three years' experience leading social teams is beneficial
Benefits
- Flexible work schedule
- Work from home opportunities
Company Overview