Note: The job is a remote job and is open to candidates in USA. LanceSoft, Inc. is seeking a Content Strategist to enhance the company's social media presence. The role involves developing and executing social media strategies, creating content, and collaborating with various teams to support campaigns and optimize performance.
Responsibilities
- Build and execute social media strategies aligned with company's brand and business priorities across B2C and B2B audiences, translating goals into platform-specific storytelling
- Develop and produce content as a core function of the role, from concepting and copywriting to light production, ensuring quality and consistency across channels
- Serve as a strategic contributor on cross-functional campaigns, from product launches to cultural activations, helping shape creative direction and ensuring on-brand execution
- Use data, social listening, and audience insights to inform content decisions, track performance, and surface opportunities for improvement
- Partner with Brand, Studio Z, Communications, and Performance teams to bring integrated campaign ideas to life with clear channel strategies
- Monitor emerging platforms, formats, and cultural moments to keep Zillow's social presence fresh and relevant; share learnings proactively
- Support planning workflows, content calendars, and reporting to keep campaigns on track and visible to stakeholders
Skills
- 5+ years in social strategy, content, or digital marketing with a track record of contributing to impactful campaigns
- Fluency across major social platforms with strong instincts for what works where and why
- Ability to travel to events and capture content as needed. (10-25%)
- Hands-on content creation experience (copywriting, short-form video, graphics coordination, or similar)
- Comfort working with data. You use insights to sharpen strategy, not just report numbers
- Strong communicator who can work across creative and business teams with clarity and confidence
- Familiarity with tools like Sprinklr, Jira, or equivalent a plus
Company Overview