Note: The job is a remote job and is open to candidates in USA. The CE Shop is a leading online education provider for real estate professionals, and they are seeking a skilled and adaptable Content Specialist to join their marketing team. The role involves executing written content strategies across various channels to drive revenue and ensure cohesive brand messaging.
Responsibilities
- Execute written content strategies aligned to revenue, thought leadership, and marketing objectives within defined lines of business, ensuring work is delivered on time and supports broader campaign timelines
- Develop high-quality written assets across formats — blogs, ebooks, emails, webinars, sales campaigns, video scripts, social content, and more — that generate revenue and move users toward clear intent-driven actions
- Partner with Marketing stakeholders to plan, sequence, and deliver content that enables downstream execution across teams
- Apply SEO principles and best practices to content where applicable, in partnership with the Digital Marketing team
- Create content that serves as the foundational asset for multi-channel campaigns, maintaining a strong and cohesive brand voice, with the understanding that delayed delivery directly impacts the execution timelines of other teams
- Repurpose and tailor content across channels while maintaining consistent messaging and meeting agreed-upon production schedules
- Communicate proactively with stakeholders when timelines or scope shift, and help problem-solve to keep campaigns on track
- Use AI tools (Claude, ChatGPT, Microsoft Copilot, and others) as a required component of your workflow — for brainstorming, outlining, drafting, and revisions — to improve efficiency, explore multiple angles, and tighten messaging
- Apply strong editorial judgment to all AI-assisted output to ensure it reflects The CE Shop’s brand voice, accuracy standards, and audience expectations. AI accelerates the work; your judgment defines the quality
- Identify which content projects are appropriate for heavier AI assistance vs. those requiring more original, human-led development, and calibrate your approach accordingly
- Participate in ongoing AI tool training and contribute to refining shared prompting templates, workflows, and best practices across the content team
- Stay current on emerging AI writing tools and proactively surface new capabilities that could benefit the team’s productivity
Skills
- Two or four-year college degree, or equivalent combination of education and experience, in journalism or related position
- 2+ years of experience in a similar or related position
- 3+ years of professional writing or content marketing experience, ideally in a B2C or ed-tech environment
- Exceptional writing skills with the ability to flex across formats: long-form editorial, short-form email copy, scripts, promotional content, and social
- Strong grasp of content strategy — you understand why a piece of content exists and what it's supposed to do, not just how to write it
- Familiarity with SEO fundamentals and how they inform content decisions
- Demonstrated comfort using AI writing tools in a professional or portfolio context
- Ability to write clear, effective prompts that produce useful output — and the editorial eye to know when that output needs significant rework
- Openness to learning new AI tools as they emerge and adapting your workflow accordingly
- You view AI as a collaborator that makes you faster and sharper — not a crutch, and not a threat
- Comfortable working cross-functionally with marketing, creative, product, and sales teams
- Organized and deadline-driven — able to manage multiple content projects simultaneously without dropping balls
- Proactive communicator who flags issues early and manages stakeholder expectations well
- Experience with project management tools (Asana, Monday, Notion, or similar)
Company Overview