Note: The job is a remote job and is open to candidates in USA. Assurant is a global business services company supporting, protecting, and connecting major consumer purchases through Connected Living solutions. The Content & Sales Enablement Manager will lead content strategy and sales enablement programs, develop messaging and customer-facing assets, and partner with cross-functional teams to improve seller readiness, client engagement, and business growth.
Responsibilities
- Own the end-to-end sales enablement content lifecycle, from strategy development and content planning through creation, maintenance, and optimization of playbooks, presentations, battlecards, case studies, and customer-facing assets
- Partner with business leaders, subject matter experts, and marketing teams to create compelling content that supports sales effectiveness and revenue growth
- Translate business priorities, customer insights, and go-to-market strategies into scalable enablement assets and messaging frameworks
- Manage content governance, lifecycle processes, and quality standards to ensure accuracy, consistency, and accessibility across enablement resources
- Analyze content utilization and performance metrics to identify opportunities for optimization and improved business impact
- Identify content gaps and develop solutions that enhance seller readiness, client engagement, and commercial effectiveness
- Support strategic pursuits and key accounts by developing tailored messaging, value propositions, and sales support materials
- Leverage consumer research, market insights, and competitive intelligence to strengthen account strategies and sales conversations
- Repurpose and scale high-performing content across campaigns, thought leadership initiatives, business development efforts, and strategic account programs
- Collaborate cross-functionally to drive content adoption, continuous improvement, and alignment with business objectives
Skills
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
- A minimum of 7 years of experience in content strategy, sales enablement, marketing, communications, or a related field
- Proven ability to develop and execute content and sales enablement strategies that support business objectives and revenue growth, leveraging customer insights, market intelligence, and performance data
- Experience building content management, messaging, or sales enablement programs
- Demonstrated experience developing integrated marketing approaches that leverage the modern marketing mix to reach, engage, and move buyers through the journey
- Strong writing, storytelling, presentation development, project management, and stakeholder influence skills, with a solid understanding of sales processes, buyer journeys, and go-to-market strategies
- Experience with platforms such as Salesforce, Seismic, Highspot, Showpad, SharePoint, or similar tools
- Strong analytical skills with a data-driven approach to optimizing content and business outcomes
- Experience supporting global or multi-regional organizations
- Ability to collaborate with executive leaders, sales teams, and strategic account partners
- Industry experience in technology, telecommunications, connected living, insurance, retail, or related sectors
- Experience within telecommunications, consumer electronics, connected living, technology, insurance, retail, or related industries is plus
Benefits
- Remote work arrangement
Company Overview