Note: The job is a remote job and is open to candidates in USA. Belden Inc. is a global connectivity technology company focused on intelligent connectivity and digitization solutions. The Broadband Marketing Content Specialist supports the creation and execution of sales collateral, digital promotion, website, social media, public relations, and event marketing content while reporting on marketing performance.
Responsibilities
- Draft, edit, proofread, and format content for digital channels (blogs, eBooks, whitepapers, social posts, webpage copy, paid thought leadership, email campaigns)
- Collaborate with Digital Specialist to develop monthly content calendar
- Partner with Product Managers to develop and review product-related content for sales enablement collateral
- Manage product website content and updates (content posting, image placement, link checks, and QA)
- Upload, organize, tag, and maintain marketing and sales content in sales enablement app
- Manage PR content by assisting in the draft of press releases and outreach for paid media communications
- Compile regular performance reporting across web, landing pages, and blog content to help identify trends and improvement opportunities
Skills
- Bachelor's degree in Marketing, Communications, or related field combined with a Minimum 1 year of relevant experience (including internship or co-op) executing content for a B2B or professional brand
- Familiarity with SEO best practices and tools
- Strong writing, organization and analytical skills with the ability to manage multiple priorities
- Critical thinking and willingness to learn new tools and processes
- Comfortable working cross-functionally and taking feedback through review cycles
- Experince with some form of Project Management tools is helpful
Benefits
- Additional incentives based on the level of the role
- Hybrid and remote work practices where feasible
- Health, dental, and vision benefits
- Long-term and short-term disability insurance
- Life insurance
- HSA/FSA
- Matching retirement plans
- Paid vacation
- Parental leave
- Employee stock purchase plan
- Paid leave for volunteer work in the community
- Training opportunities
- Professional talent management and succession planning
- Corporate health and well-being initiatives
- A work culture committed to diversity, equity, inclusion, and sustainability
Company Overview