Note: The job is a remote job and is open to candidates in USA. Influ2 is hiring a Content Marketing Manager to own its content strategy and execution across channels, including website, blog, thought leadership, and email marketing. The role partners with marketing teams, especially SEO, to produce distinctive content that earns visibility and supports pipeline growth.
Responsibilities
- **Content strategy:** Own our content strategy and editorial calendar. Identify the topics, stories, and formats worth investing in, and connect content priorities to our goals
- **Content creation:** Write, edit, and produce content across our website, blog, thought leadership, customer stories, reports, and other formats
- **SEO and GEO growth:** Partner closely with SEO to create content that earns visibility without sacrificing quality
- **Email marketing content:** Own the content and copy for email marketing, including newsletter, nurture sequences, campaign emails, and customer comms
- **Content distribution:** Work with channel owners to find opportunities to extend the life and impact of strong content
- **Editorial quality:** Set and maintain a high editorial standard across everything we publish, making sure our content is clear, distinctive, and worth someone's attention
Skills
- A content creator with a perspective that goes beyond what AI can generate, strong writing skills, a feel for what resonates with people, and a sharp editorial instinct
- 5+ years of experience in content marketing or editorial roles
- Experience in martech, adtech, or ABM
- A strong portfolio of content you've personally written that shows original thinking, excellent writing, and the ability to work across formats
- Experience owning content strategy and execution, from developing ideas to production and performance analysis that informs editorial and strategic decisions
- You have strong editorial instincts. You can recognize a great idea, spot a boring one, and explain what would make it better
- You're an excellent writer and editor. You can make complicated topics feel simple without stripping away what makes them valuable
- You have a point of view. You follow what's happening in marketing and technology, question familiar approaches, and come up with ideas that aren't obvious
- You're curious about customers, their challenges, and how they make decisions. You know how to find useful insights through conversations, research, and data
- You can move between big-picture thinking and hands-on execution
- Preferably within B2B technology or SaaS
- Martech, adtech, or ABM is a strong plus
Benefits
- Direct impact on how Influ2 tells its story and builds its voice in the market.
- Own content across the business, with room to experiment, introduce new formats, and bring your own ideas to life.
- Remote work flexibility with no fixed working hours; work where and when it suits you.
- Unlimited vacation policy to support a healthy work-life balance.
- Generous parental leave and other well-structured PTO policies.
- A well-rounded health package with comprehensive medical, dental, and vision coverage.
Company Overview