Note: The job is a remote job and is open to candidates in USA. Coursera, now combined with Udemy, is a mission-driven learning platform serving learners and enterprise customers worldwide. The company is seeking a strategic Content Marketing Manager to lead content marketing initiatives for enterprise marketing programs, developing audience-focused assets across multiple formats and collaborating with marketing, sales, and leadership teams. The role also involves using data to inform content strategy and ensuring consistent messaging, style, voice, and tone.
Responsibilities
- Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets
- Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed
- Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas
- Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics
- Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing
Skills
- 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns
- Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages
- Experience using AI-powered tools to improve efficiency and scale content production
- Understanding of SEO/AIO/GEO content creation best practices
- Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative
- Bachelor's Degree in English, Communication, Journalism, or a related field
- Experience creating content tailored to specific audiences (by industry, persona, vertical)
- Comfortable creating both thought leadership content and product-feature content
- A demonstrable understanding of the evolving ed-tech landscape and the future of learning
- Strategic, metrics-driven mindset balanced with a passion for creative problem-solving
- Agency experience
Benefits
- You can choose the best way to work, whether it’s from home, an office, or a collaboration space.
- Comprehensive health and wellness benefits
- Bonus and RSU equity programs
- Global perks designed to help you grow and thrive wherever you are
Company Overview
Company H1B Sponsorship