Note: The job is a remote job and is open to candidates in USA. Wpromote is a fast-growing digital agency seeking a Content Marketing Manager to develop and optimize content strategies that drive business outcomes. The role involves collaborating with various teams to create high-quality content that enhances brand authority and supports business objectives.
Responsibilities
- Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
- Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
- Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
- Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
- Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
- Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
- Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
- Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
- Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
- Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
- Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year
Skills
- 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
- Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives
- Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery
- Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets
- Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment
- Strong client-facing communication, presentation, and project management skills
- Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview