Note: The job is a remote job and is open to candidates in USA. Higher Logic is a company focused on connecting people, knowledge, and ideas to enhance lives and organizations. They are seeking a Content Marketing Manager to create engaging content for associations and B2B companies, managing projects from concept to publication while also overseeing social media presence.
Responsibilities
- Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy
- Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities
- Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion
- Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting
- Create social media carousels, short-form videos, and other visual content using established design templates
- Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content
- Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice
- Apply SEO and digital discoverability best practices to content planning and production
- Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards
- Review content and social performance to identify lessons and opportunities for improvement
- Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic
- Conduct all business in accordance with Higher Logic values, policies, and procedures
Skills
- At least three years of relevant experience in content marketing, editorial, communications, or a related field
- Experience writing and editing both long-form and short-form content for multiple formats
- Working knowledge of SEO principles and their application to content creation
- Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control
- Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content
- Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines
- The initiative and judgment to move work forward independently while knowing when to seek input or collaboration
- Comfort using performance data to evaluate content and inform future work
- Experience collaborating with designers, marketers, subject matter experts, and other stakeholders
- A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience
- Experience managing organic social media channels for a brand or organization
- Experience managing freelance writers, agencies, or content vendors
- Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology
- Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside
Benefits
- A remote working environment, with access to Higher Logic’s Arlington-area headquarters for employees located near Washington, D.C.
- Comprehensive health benefits package.
- 401(k) plan with employer match.
- Healthcare and dependent-care flexible spending account.
- Company short-term and long-term disability insurance.
- Company culture that recognizes its employees.
- Room for growth and development and management that cares about your professional growth and will help you achieve your goals.
- Significant advancement opportunities for outstanding performers.
Company Overview