Note: The job is a remote job and is open to candidates in USA. Planned Parenthood of Greater New York is a leading provider, educator, and advocate of sexual and reproductive health care in New York State. They are seeking a Content Marketing Manager who will be responsible for producing compelling content across various digital platforms to advance the organization's mission and engage with patients, supporters, and community partners.
Responsibilities
- Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement
- Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate
- Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights
- Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence
- Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications
- Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships
- Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focused storytelling
- Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms
- Thrives in fast-paced digital environments, brings curiosity and creativity to content development, and continuously tests new approaches to audience engagement and storytelling
- Performs other duties as assigned
Skills
- Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok
- Experience working in reproductive/sexual health care, social justice, or mission-driven environments
- Excellent communication (oral, written, presentation, and image) skills
- Must have the ability to travel to health centers and events across the affiliate's areas
- Creative eye for graphic design and developing content across a variety of channels and platforms (extensive design experience is not required)
- Proficiency in Microsoft Office suite, social media platforms including Facebook, Twitter, Instagram, TikTok, and social media management systems like Sprout Social
- Must be self-directed with ability to work collaboratively and independently in a remote setting
- Strong writing skills, able to write concisely, clearly, and quickly
- Strong, detail-oriented communicator who takes initiative
- Excellent time and project management skills
- Has an energized curiosity for emerging trends in digital spaces (including new platforms, influencers, media focuses, and cultural movements) that are related or tangential to PPGNY's missions and values
- Ability to identify opportunities for digital content and spearhead creative
- Bachelor's degree in marketing-related field, or comparable work experience
- 3-4 years in social media marketing and digital content management, including but not limited to social media, Google Analytics, website management, and other web development tools
- Commitment to PPGNY's mission, purpose, and values
- Bilingual, English and Spanish, is a plus
- Strong writing and editing skills, including the ability to carefully target messaging, quickly turn around materials, and respond to current events
- Must be a motivated self-starter and able to function effectively with a degree of Autonomy
- A high level of enthusiasm, energy, initiative, and drive
- Ability to distill complicated issues and research for messaging to multiple audiences
- Ability to prioritize work on several simultaneous, deadline-driven projects
Benefits
- Generous PTO and holiday schedule
- Medical, dental and vision coverage options for you and eligible dependents
- FSA, HSA, Commuter pre-tax reimbursement funds
- Short- and Long-Term Disability, Free Basic Life and AD&D
- 401(k) Retirement Plan with Safe Harbor contributions after 1 year of employment
Company Overview