Note: The job is a remote job and is open to candidates in USA. Terakeet hires a Content Manager to develop cross-channel content strategies for client accounts across traditional search and generative AI engines. The role leads writers and editors while remaining hands-on in strategy execution, AI prompt optimization, content quality assurance, and client collaboration.
Responsibilities
- Leads in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (content writers, strategists, and editors) to ensure creative work is on-brand and standing out to research the intended audience
- Oversees and guides all content strategy and content production on the team for clients
- Guides junior and mid-level content specialists and editors with insightful feedback and leadership. Ensures that creative projects ultimately meet business needs, helping shepherd the work of other creatives toward that goal
- Develops the team by regularly meeting with direct reports (weekly 1:1s, career and performance reviews, helping to resolve conflicts, addressing concerns, identifying opportunities for growth, etc.)
- Ensures development aligns with TK values and fosters behaviors that have a positive impact on the TK culture
- Delegates work amongst self and other team members with a bigger picture of all the work within sub-department
- Maintains awareness of upcoming macro shifts that will affect the client’s business as well as marketing at large
- Regularly presents to clients and involved in upsells
- Ensures consistency and efficacy of content strategy throughout all creative
- Owns the brand voice story for our clients across all channels maintaining consistency
- Maintains and nurtures the brand, while identifying when we can take creative risks. You want to build a brand that stands out. You shape and maintain brand voice consistency across many projects, not just your own
- Stays current on content marketing best practices and techniques, as well as all trends relating to the clients’ category, to strategize on effective and engaging web content
- Responsible for developing presentations and delivering them to clients as necessary
- Oversee GenAI prompt targeting, audit AI search answers, select optimal prompts, and utilize internal tools for SERP insights
- Apply platform-specific best practices across Reddit, PAA, Press Releases, and Social Media profiles
- Maintain rigorous QA standards across both Reputation Management (defensive content) and Growth Strategy campaigns
- Develop high-impact strategic deliverables including Ally Opportunity Assessments, Fact Sheets, and Crisis Tactics
Skills
- Ability to build and execute end-to-end content strategies across both traditional search engines and AI-driven answer engines
- Proficiency with Generative AI workflows, including prompt engineering, GenAI audits, and leveraging AI/SERP tools to optimize online visibility and brand perception
- Hands-on experience optimizing for diverse digital channels, including People Also Ask (PAA), Press Releases, and social platforms
- Demonstrated ability to navigate both Online Reputation Management (ORM/crisis response) and organic growth marketing initiatives
- Strong desktop research skills and/or experience with customer research data
- Ability to manage and pivot thinking across multiple enterprise-level accounts in different verticals
- Agency experience preferred but not required
- A mix of B2B and B2C experience preferred but not required
Benefits
- Remote-first organization; hires specifically within 60 miles of the listed hiring hubs, with in-person connectivity and collaboration as you see fit.
Company Overview
Company H1B Sponsorship