Note: The job is a remote job and is open to candidates in USA. Twist Bioscience is seeking a senior Content Lead to own the company’s brand voice, content strategy, and integrated marketing communications. The role partners across marketing, brand, product, and sales to develop content across the funnel, lead 360 campaigns, translate complex scientific topics, and build scalable content systems and standards.
Responsibilities
- Define and evolve our brand voice, tone, and messaging frameworks, and make sure they're actually usable, not just a slide in a deck nobody opens
- Set the strategy and quality bar for content marketing across channels, and partner with writers, designers, and marketers to execute against it
- Build and maintain the core library of content that represents who we are and what we do, the kind that doesn't expire with a campaign calendar
- Architect content across the funnel, from awareness through consideration through conversion, so every stage has the right message in the right format for the right audience
- Act as the words lead on integrated campaigns spanning digital, events, sales enablement, PR, and social, making sure the creative concept and the copy are built together instead of bolted on at the end
- Be the go-to partner for product marketing, brand, design, and sales on anything language-related, including naming, positioning, messaging hierarchies, and campaign concepts
- Set standards, give sharp and constructive feedback, and build the systems (style guides, briefs, review processes) that let a growing content function scale without losing quality or voice
Skills
- 10+ years of experience across content strategy, content marketing, and brand/copywriting, with meaningful time spent in a senior or leadership capacity
- A career that spans both agency and in-house environments
- Direct experience in life sciences, biotech, pharma, or a related scientific/technical industry, with a demonstrated ability to make dense, technical subject matter feel clear and human
- A strong point of view on brand voice and a portfolio that shows range, from a single perfectly-tuned headline to a fully integrated campaign
- Proven experience building and executing content strategy across the full funnel, not just producing individual assets
- Experience leading 360/integrated campaigns and collaborating closely with creative, design, and media partners
- Excellent editorial judgment and the confidence to push back on stakeholders, including senior ones, when the words aren't working
- Comfort operating both strategically (frameworks, roadmaps, positioning) and in the weeds, actually writing and editing when it counts
- Experience writing for regulated or scientifically rigorous industries where accuracy and compliance are non-negotiable
- Background managing or mentoring a team of writers, editors, or content strategists
- Familiarity with SEO, content performance measurement, and using data to inform content decisions
Benefits
- Eligible for bonus
- Eligible for equity
- A generous benefits package
- Remote work arrangement
Company Overview
Company H1B Sponsorship