Note: The job is a remote job and is open to candidates in USA. Rex is an ecosystem of entrepreneurial ventures spanning real estate, technology, insurance, and AI. Rex is seeking a Content Director to own its video-first media presence, build full-funnel content strategies, manage distribution across major social platforms, and convert audience engagement into investor and customer pipeline.
Responsibilities
- Own the planning, production, and distribution of high-quality, video-first content across all Rex media channels
- Build and manage a full-funnel content strategy, developing distinct top, middle, and end of funnel assets that move an audience from awareness to action
- Engineer and own the mechanism that converts content engagement into qualified investor and customer conversations, including tracking, reporting, and handoff to the appropriate team
- Manage and grow presence across LinkedIn, X, Instagram, Facebook, TikTok, and YouTube and YouTube Shorts, tailoring strategy and format to each platform
- Identify, vet, and manage external execution partners for leverage functions such as community engagement, commenting, and production support, while retaining full ownership of strategy and final quality
- Translate business, finance, and investment concepts into content that is accurate, credible, and compelling to a sophisticated UHNW audience
- Balance virality and substance in every piece, creating content that earns attention without sacrificing the integrity of the message
- Run a disciplined testing and analytics cadence, using performance data to continuously refine what gets made and how it's distributed
- Report on both growth metrics (following, engagement, reach) and business-impact metrics (pipeline, investor conversations, and customer conversions generated through media)
- Proactively identify and resolve production, distribution, or performance obstacles without waiting for direction or escalation
- Own a media production and partner budget, allocating resources to maximize growth and pipeline outcomes
- Operate with total discipline: execute fast, iterate faster, and never let a thread drop
Skills
- * 7–12 years of deep, hands-on experience in content creation and social media, with a demonstrated command of the platform game
- * A track record of driving measurable growth in following, engagement, and new business through video-first content
- * Real proficiency in business, finance, and investment concepts, sufficient to make sharp editorial and production calls for a sophisticated audience
- * Proven ability to build and manage a full content funnel, from top-of-funnel awareness assets through to conversion mechanisms
- * Direct experience managing content across LinkedIn, X, Instagram, Facebook, TikTok, and YouTube, with platform-specific fluency
- * Experience directing or managing external execution partners for production or engagement support while retaining creative and quality control
- * Skilled at balancing virality with substance, able to lure attention while still delivering genuine value to a discerning investor audience
- * Comfortable owning a testing and analytics cadence, using data to sharpen content strategy over time
- * High agency and resourcefulness: proactively solves problems rather than escalating them
- * Strong production instincts across the full range of video content, from raw and reactive to polished and produced
- * Missionary mindset: driven to further human flourishing through the stewardship of investor capital and its deployment across real estate, tech, and beyond
Benefits
- Opportunity for performance-based bonus and/or equity in deals and funds
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Fully remote work environment
Company Overview