Note: The job is a remote job and is open to candidates in USA. AI Acquisition is hiring on behalf of a client for a Content and Research Specialist focused on B2B sales and content strategy. The role involves writing targeted email and LinkedIn outreach, ghostwriting LinkedIn content, researching buyers and trigger events, segmenting audiences, and refining messaging based on prospect feedback.
Responsibilities
- Write email and LinkedIn outreach sequences based on the client's positioning, audience, and strategy
- Develop messaging specific to the prospect's role, company, industry, and buying context
- Create different messaging angles for different audience segments
- Adapt messaging based on real prospect objections, questions, and language
- Create ongoing LinkedIn content for the client's spokesperson
- Turn sales conversations, buyer objections, customer questions, and market themes into content
- Maintain the client's authentic voice, tone, opinions, and communication style
- Produce content that feels naturally authored by the spokesperson rather than generic AI-generated marketing content
- Maintain a consistent content cadence, including approximately 2 LinkedIn posts per week
- Research the client's Ideal Customer Profile and target buyers
- Identify buyer pain points, motivations, objections, priorities, and purchasing contexts
- Use research to inform campaign messaging, content angles, and targeting
- Prioritize specific, relevant, and verifiable insights over generic industry observations
- Identify relevant business signals that can create timely and personalized outreach opportunities, including:
- Platform or technology changes
- Competitor renewals or changes
- Company funding announcements
- Hiring activity
- Leadership or organizational changes
- Public customer complaints
- Product or technology changes
- Other relevant business developments
- Translate these signals into potential campaign angles and messaging opportunities
- Segment target lists based on role, company type, business model, and buying context
- Develop messaging approaches that genuinely differ by audience
- Maintain a living "Suggested Responses" reference
- Develop and refine responses to common prospect questions and objections
- Continuously improve messaging based on real conversations and campaign insights
Skills
- Proven experience as a B2B copywriter, content writer, or similar role
- Experience writing for sales, outbound, lead generation, or business development campaigns
- Strong understanding of B2B audiences, buyer psychology, and sales messaging
- Experience writing email and LinkedIn outreach sequences
- Strong ability to adapt writing to different audiences, industries, and buyer personas
- Demonstrated ability to write convincingly in another person's voice or perform ghostwriting-style work
- Excellent written English with strong command of tone, structure, clarity, and persuasion
- Strong research skills and ability to identify meaningful business signals and trigger events
- Ability to turn research and customer conversations into relevant messaging and content
- Strong attention to detail and ability to work from briefs and established guidelines
- Ability to work consistently within EST hours
- The ideal candidate is a strong B2B writer who understands sales , not simply a general content marketer
- You should be able to:
- Understand the buyer → Research the context → Identify the opportunity → Write highly relevant messaging → Adapt it to the client's voice → Improve it based on real prospect feedback
- Most importantly, you should be able to sound like the client
- Your writing should feel natural, specific, commercially relevant, and authentic without requiring extensive rewriting
- B2B SaaS writing experience
- Franchise, enterprise, or multi-location business experience
- Experience supporting sales or outbound teams
- LinkedIn thought leadership or executive ghostwriting experience
- Experience creating messaging for different ICP segments or buyer personas
- Familiarity with sales engagement, CRM, or outbound platforms
- Experience analyzing sales conversations and prospect feedback
- Portfolio demonstrating B2B copywriting, outbound messaging, and/or ghostwriting
- We will prioritize candidates whose portfolios demonstrate experience in B2B SaaS, enterprise, franchise, outbound, sales-focused, or ghostwriting environments
Benefits
- Remote work arrangement
Company Overview