Note: The job is a remote job and is open to candidates in USA. VertexOne provides cloud-based SaaS solutions that help utilities improve customer experience, operational efficiency, and revenue management. The Content and Brand Manager will lead content strategy, brand storytelling, communications, and brand consistency across the organization, while creating compelling content and supporting cross-functional and crisis communications initiatives.
Responsibilities
- Lead the development of strategic content and communication plans, including long and short term goals, with methods of measuring the plan's impact on and contribution to the overarching company KPIs
- Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns
- Lead the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media
- Monitor brand and content resources (such as team members, external consultants or PR firm) to determine if they are appropriately aligned to deliver the objectives of the organization
- Ensure brand consistency across all aspects of the business
- Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives
- Prepare for and be on point to lead a crisis communications response
- Create and leverage relationships with key reporters and editors, media, community and/or government leaders
Skills
- * Experience: 8–10+ years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role
- * Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education
- * Experience leading content programs, developing executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives
- * Excellent storytelling, communications, and presentation skills at all levels and for all audiences
- * Build trust and credibility through thought leadership, storytelling, and brand consistency
- * Strong influencing, negotiating, and relationship management skills
- * Demonstrated ability to earn credibility and influence opinion leadersUnderstanding of brand management principles and creative direction
- * Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood
- * Ability to motivate, develop and train staff
- * Fluency and general knowledge of utility technology industry, including influencers in the field
- * Curiosity; an interest and an ability to learn new concepts
- * Excellent writer who can crystallize complex subject matter quickly and concisely
- * Confidence and grace under pressure
- * Creativity in problem solving as well as creating new content
- * Inspire and manage creative agencies and individual contributors ranging from writers and designers to illustrators and videographers
- * Dependability meeting deadlines in tight timeframes
- * Judgement on how to handle nuanced, difficult topics under public scrutiny
- * Fast-thinker who can solve problems both alone and with teammates in real-time
Benefits
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs)
- 401K match
- Flexible PTO
- Employee recognition platform with monetary rewards
- 100% Remote work environment
- Initial work from home stipend
- Leadership/Coaching training programs
- Free access to Bizlibrary for unlimited professional development
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Health and wellbeing programs
- Paid parental leave
- Employee bonus referral program
- Employee Discount Program
Company Overview